We wrapped up the year with a standout moment in the Mavely community: a high-impact creator meetup event co-hosted with none other than Walmart. Held at the effortlessly cool Pinewood Social in Nashville, this invite-only meetup blended festive charm with serious strategy. From curated Walmart gifting and custom cowboy hats to insights straight from Walmart’s team, the night delivered on every level.
Let’s break it down — what made this night special, and what creators learned about leveling up with one of the world’s biggest retailers.
A Walmart Partnership with Real Power
This event wasn’t just a holiday gathering. It gave creators something rare: access to the people shaping affiliate programs from both the brand and creator side. The featured panel, How to Win with Walmart, brought together three unique voices:
- Lala Fevrier from Walmart shared what the brand is prioritizing right now, including last-minute gifting, express delivery, category trends, and future focuses like beauty and marketplace exclusives.
- Shauna Hollinger, Mavely’s Creator Education Manager and the driving force behind Mavely University, moderated the discussion with smart, creator-focused insights.
- Meg and Ea DeLong of The Tidy Home Nashville gave an on-the-ground look at why Walmart is their highest-converting brand and how they’ve built trust with their audience by sharing products that truly resonate.
One major takeaway? Walmart offers creators flexibility, broad appeal, and growth potential, whether you’re just starting out or scaling up.
“Walmart works because our audience trusts us to deliver affordable, high-impact products. It fits naturally into the content we’re already creating,” said Meg.
What Walmart Looks for in Creator Content
Panelists offered actionable advice on how to create content that performs. Walmart emphasized storytelling, product demos, and everyday relatability. The brand loves content that shows how real people use real products, whether it’s a DIY hack, a styling tip, or a quick review that helps viewers make a decision.
Meg and Ea talked about how they repurpose content, track what’s working, and double down on formats their audience engages with. For them, the secret is consistency and clarity. They know their audience’s definition of “affordable,” and they meet it with product recs that are genuinely useful.
Custom Hats, Stuffed Stockings, and a Toy Drive
Of course, it wouldn’t be a Mavely Meetup without a few creative surprises. In a nod to Nashville flair, attendees personalized custom cowboy hats with feathers, patches, and trims — a conversation piece and keepsake in one. The Stuff Your Stockings activity featured a curated selection of Walmart gifts for creators to take home from brands like e.l.f. Cosmetics, Glamnetic, L’ange, and more, handpicked for everyday use and holiday cheer.
Guests also participated in a toy drive benefiting Nashville Love Foster Care, adding a layer of purpose to the evening. Between the food, the music, and the giving spirit, it felt like a true celebration of what makes this community special.
A Partnership That Makes Business Sense
We’re incredibly grateful to Walmart for partnering with Mavely to make this event possible. Their approach to affiliate marketing is creator-friendly and data-driven. With product assortments that span categories and price points, Walmart gives creators the tools to meet their audience where they are and get paid for it.
From seasonal home finds to beauty staples to exclusive brands, Walmart’s catalog gives creators room to experiment, share, and grow their influence in a meaningful way. And for those in the room, the message was clear: if you’re serious about affiliate, Walmart is a brand to watch in 2026.
Want to Join Us Next Time?
Our events are curated and invite-only, built to bring together creators who are serious about growing their influence and income. If that sounds like you, we’d love to have you on our radar. Join the Mavely platform, start linking the products you already love, and you’ll be the first to know about exclusive opportunities like this one.
Not sure when we’re coming to your town? Fill out this form to nominate your city and who knows? You might just find yourself at a Mavely Meetup in 2026!
Not on Mavely? Join now and make 2026 the year you grow on your own terms, with the right brands behind you.
