If you check your Opportunities feed in the Mavely app, you’ll see some products have Boosts with higher commission rates than others. At first glance, this might seem random or like a temporary promotion. But there’s actually a strategic reason behind which products get Boosts, and it comes down to a partnership with SellCord, Walmart’s marketplace optimization agency.

Understanding how this works can help you identify the best earning opportunities in your feed and make smarter choices about which products to promote.

Why some brands can offer higher commissions

Most brands selling on Walmart.com operate on tight profit margins. Between platform fees (8-15% of each sale), advertising costs, shipping, and inventory management, there’s not always room to offer creators attractive commission rates.

But when brands work with SellCord to optimize their Walmart marketplace presence, they can increase profitability without raising prices. Better product listings mean higher conversion rates. Improved search rankings reduce advertising costs. Smarter inventory management cuts expenses. All of this creates the financial breathing room to offer creators higher commissions through Mavely Boosts.

What SellCord optimization actually means

SellCord specializes in making products perform better on Walmart.com. Here’s what that looks like in practice:

Better product listings: SellCord uses strategic keywords to help products rank higher in search results. They write compelling descriptions that highlight benefits and answer customer questions. Products are categorized correctly so Walmart’s algorithm shows them to the right shoppers.

Professional visuals: High-quality photos from multiple angles, lifestyle images showing products in use, and rich media content like size guides and comparison charts all help products stand out and convert browsers into buyers.

Smart advertising: SellCord runs targeted pay-per-click campaigns that reach shoppers who are actually interested in the product, not just anyone. This means brands get more sales per advertising dollar spent.

Reliable inventory: Products optimized by SellCord tend to stay in stock consistently. The agency uses demand forecasting and smart reorder schedules to make sure popular items are always available, which keeps both the algorithm and customers happy.

Why this matters for your earnings

When you promote a SellCord-optimized product, you’re not just earning a higher commission rate. You’re also promoting something that’s set up to sell well.

Products with professional listings and great visuals convert better, which means more of your audience actually buys. Items that rank high in search get discovered organically, creating additional sales on top of your promotional efforts. Products that stay in stock consistently mean you won’t lose out on commissions because something sold out.

All of this adds up to more earnings for the same amount of promotional work.

How to spot quality Boost opportunities

Not all Boosts are created equal. Here’s what to look for when deciding which boosted products to promote:

Signs of professional optimization:

• High-quality product photos from multiple angles
• Detailed descriptions with clear benefits
• 4+ star ratings with a substantial number of reviews
• Rich media like videos or comparison charts
• Consistent branding across the product line

Performance indicators:

• Recent reviews (shows ongoing sales)
• Multiple size or color options (indicates success)
• “Bestseller” or category ranking badges
• Competitive pricing
• Consistently in stock

Red flags to avoid:

• Low review counts or poor ratings
• Frequently out of stock
• Poor image quality or minimal product information
• Generic descriptions without detail

The partnership that makes it work

The relationship between SellCord, Walmart, Mavely, and creators generates value for everyone involved.

SellCord optimizes products to sell better on Walmart.com, which increases brand profitability. Mavely identifies these optimized products and turns them into Boost opportunities for creators. Creators promote products that are already positioned to succeed, earning higher commissions in the process.

It’s a sustainable model. Brands don’t have to sacrifice profit margins to offer Boosts because the optimization itself creates the extra revenue. You get to promote products backed by professional marketplace expertise. Shoppers discover quality items recommended by creators they trust.

Getting the most from Mavely Boosts

When you see a Boost in your Opportunities feed, take a moment to click through and evaluate the product listing. Does it have the signs of professional optimization? Are the reviews recent and positive? Is the pricing competitive?

Products with Boosts aren’t just offering you a higher rate. They’re often backed by strategic marketplace management that makes them more likely to convert your audience into buyers. That’s the real advantage.

Ready to explore Boost opportunities that can increase your earnings? Check your Opportunities Feed in the Mavely app and start promoting products that are set up for success.

Not on Mavely yet? Join now and get in on the stacked commissions and optimized products thanks to Boosts powered by Sellcord!