You showed up. You shared. You sold.

Over four days from Black Friday through Cyber Monday, creators on Mavely drove $58 million in sales while earning $3 million in commissions in the process. That’s $10,000 flowing through your links every single minute of the holiday weekend, proving that authentic recommendations from real people have become the most powerful force in retail.

If you were part of making this happen, take a moment to appreciate what you built. These numbers represent thousands of creators turning their influence into income, one honest product recommendation at a time.

The weekend that proved creator commerce is here to stay

Back in the day, Black Friday used to mean camping outside big box stores at 4 a.m. Now, it means staying cozy at home, scrolling through recommendations from people you trust to score the biggest, best deals. This year, Mavely creators moved nearly 6 million units across the extended holiday weekend, turning what used to be a one-day shopping frenzy into a four-day creator-driven marketplace.

The story played out in two distinct waves. The Black Friday push kicked off early in the week, building momentum as shoppers started hunting for deals before the official day arrived. Then came the Cyber Monday surge, which actually started on Sunday, generating $28 million in sales over just two days as online shoppers made their final holiday purchasing decisions.

Your content was there for both moments, meeting shoppers exactly when they were ready to buy.

Where your audience was shopping (and buying)

Facebook and Instagram dominated the holiday weekend, outperforming every other platform in total sales volume. If you’ve been building your community on Meta platforms, this weekend proved exactly why that strategy works. Your followers weren’t just scrolling, they were actively shopping, and your recommendations converted.

The beauty of Mavely is that it doesn’t matter which platform you call home. Whether you’re sharing deals in Facebook groups, posting holiday gift guides on Instagram, or building a community anywhere else, our user-friendly platform tracks every sale back to you with transparent, real-time data.

The products that flew off (virtual) shelves

Some clear winners emerged from the shopping chaos. Electronics carried serious weight, with hero products like Apple AirPods 4 and VIZIO 65″ TVs driving massive volume. When you can help someone score a great deal on a big-ticket item they’ve been eyeing, that’s when creator influence really shines.

But here’s what might surprise you: collectibles and fandom purchases absolutely exploded. Pokémon products, LEGO sets, and other cultural favorites generated $6.3 million in sales. This proves something important about the creator economy. You’re not just moving generic products, you’re connecting people with things they genuinely care about, whether that’s the latest tech or that collectible they’ve been hunting for.

The gifting sweet spot: $30 to $250

The products that converted best fell into that perfect middle range: not so expensive that buyers hesitated, but substantial enough to feel like a real gift or meaningful purchase. Think Beats headphones, LEGO sets, smart TVs, and premium tech accessories.

This sweet spot is where creator recommendations really matter. These are considered purchases where shoppers want validation from someone they trust. They’re not impulse buys, but they’re not so expensive that people need weeks to decide. Your honest take on these products helps people feel confident clicking “add to cart.”

What made this possible

Numbers this big don’t happen by accident. They happen because the Mavely platform is built around creator success during moments like this. Every link you shared was tracked on your Mavely dashboard from post to purchase, giving you complete transparency into what worked. The analytics showed you in real time which products your audience wanted, which platforms drove sales, and exactly how much you earned.

When brands launched their Black Friday deals, you had instant access to promote them. When new sales dropped, you could pivot quickly. When something started trending, you could jump on it and do what you do best: connect with your audience authentically. You could even count on Mavely to keep you updated on trending deals and flash sales via emails and our Black Friday/Cyber Monday shopping guide. 

And when those sales started rolling in, our dashboard made it easy to track earnings from every single one, with clear, transparent data showing exactly where your commissions came from.

What this means for the year ahead

This Black Friday wasn’t just a win for your bank account (though let’s be real, that matters). It was proof of something bigger. When you build genuine connections with your audience and recommend products you actually believe in, people who trust you listen and buy.

The creator economy is becoming the primary way people discover and purchase products, and platforms like Mavely exist to make sure you’re equipped, supported, and fairly compensated when you’re doing that work to build your community.

Whether you’ve been creating for years or you’re just getting started, weekends like this one show what’s possible when you combine authentic influence with the right tools. You don’t need millions of followers. You need an engaged community that trusts your taste, and a platform that makes it easy to turn that trust into income.

Ready to make the next big shopping moment your own?

Black Friday and Cyber Monday are behind us, but the opportunities aren’t. Holiday shopping continues through December, and every week brings new chances to connect your audience with products they’ll love while building your income.

If you’re already on Mavely, keep that momentum going. Look at what worked during BFCM, double down on the products and strategies that converted, and keep showing up for your community. Also, keep your eyes peeled for important emails, push notifications, and yes, a holiday deals guide to help you keep your audience in the know about what’s trending.

If you’re not on Mavely yet, consider what $58 million in creator-driven sales over one weekend means. It means there’s real money being made by real people who are willing to show up, share authentically, and build something sustainable. We handle the tracking, the payments, and the brand relationships. You handle what you’re already great at: being yourself and sharing what you love with people who trust you.

Join Mavely today and be ready to make the most of every shopping moment ahead.