Your Mavely dashboard is full of information, but knowing what to actually do with it is a different story. In this on-demand Creator Masterclass, Shauna Hollinger, Creator Education Manager at Mavely, walks through the analytics dashboard in real time using sample data, showing you exactly how to read the numbers, spot the brands worth leaning into, and find opportunities you might be overlooking. Watch the free webinar here or keep reading for a preview of what you’ll learn.

What You’ll Learn

This webinar goes well beyond a surface-level tour of the dashboard. Shauna breaks down what each metric is actually measuring, why certain numbers matter more than others depending on your goals, and how to read your data in a way that leads to smarter linking decisions. By the time you finish watching, you’ll have a clear understanding of what your numbers are telling you and a concrete next step you can take this week.

Here’s a preview of what’s covered.

What the Four Summary Cards Are Actually Telling You

When you land on the Analytics tab in your dashboard, the first thing you’ll see is four summary cards: total sales, commission earned, link clicks, and conversion rate. Each one tells a different part of your performance story, and knowing how to read them together is key to making smarter decisions about where to focus your energy.

One of the most important things Shauna covers early in the webinar is the difference between commissionable and non-commissionable sales, and why Mavely shows you both. That distinction becomes a lot more meaningful once you see how it plays out in your brand-level data, which is exactly what the rest of the session digs into.

How to Use the Performance History Graph to Spot What’s Working

The performance history graph shows your sales, commission, and link clicks over time, and the spikes in the data are where the real insights live. When you see a day where your sales jumped significantly, that’s a signal worth investigating. Something you did drove results, and the more you can identify what that was, the easier it becomes to replicate it.

Shauna walks through how to read the relationship between the bars (sales and commission) and the line (link clicks) in the graph, and what it means when there’s a large gap between them. Understanding that gap is something creators often overlook, and it connects directly to one of the most important concepts in the webinar: commission versus sales.

Why Brand Diversification Matters More Than You Might Think

One of the most actionable sections of the webinar covers brand diversification and why it’s so important for protecting your affiliate earnings over time. If a single brand is generating the overwhelming majority of your sales, your income is more vulnerable to changes outside your control — like a commission rate decrease or a shift in a brand’s affiliate program.

Shauna uses the pie chart view in the metrics section to show what healthy brand distribution looks like, and how to quickly assess whether your own linking strategy might be leaning too heavily on one or two brands. It’s a perspective shift that can have a real impact on how you approach content planning going forward.

Ready to see this in action? Watch the on-demand webinar here.

Finding Your Hidden Commission Earners

This is the part of the webinar that tends to surprise creators the most. When you filter your metrics by sales, you’ll see one set of brands at the top. When you switch to commission, the ranking often looks completely different. Some brands that barely registered in your top sales list turn out to be among your strongest commission earners.

These are what Shauna calls “hidden gems,” and the webinar includes a detailed walkthrough of how to find them in your own data. She also shows how to use the transactions column as another layer of analysis, because a brand that earns you strong commission without needing a high volume of transactions is one you’ll want to know about.

What to Do When Something Isn’t Converting

Underperforming links don’t all have the same story behind them, and your dashboard can help you figure out which situation you’re actually in. Shauna walks through examples that show two completely different reasons why a brand might not be converting the way you’d hope, and why understanding the difference matters so much for knowing whether to adjust your approach or redirect your energy elsewhere.

A Starting Point for Brand-New Creators

The webinar doesn’t leave out creators who are newer to Mavely or still building their audience. Shauna addresses what to do if you have links but no clicks yet, and how to think about the early stages of figuring out what resonates with your audience. The core message is that every data point, even the ones that feel discouraging, is information you can use to adjust your approach and keep moving forward.

Your Next Steps After Watching

By the end of the session, you’ll have a clear framework for analyzing your own dashboard: which sections to look at first, which filters to apply, and how to prioritize the brands you focus on. Shauna closes with a practical action plan that you can start working through right away, even if it’s just one small shift in your linking strategy this week.

Watch the free on-demand webinar now and start putting your analytics to work.

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