Your Mavely dashboard is packed with useful information, but knowing which numbers to focus on makes all the difference when you’re trying to grow your earnings.

In this Mavely University training, Creator Education Manager Shauna Hollinger walks through how to read your Mavely analytics so you can make smarter decisions about what to share and when. Watch the video below for the full walkthrough, or read on for a step-by-step breakdown.

Start with the summary section

When you open your analytics page, the first thing you’ll see is a row of four key data points at the top. These give you a quick snapshot of your activity for whatever time period you’ve selected.

Here’s what each one means:

• Sales is the total dollar amount purchased through your links, including both commissionable and non-commissionable sales.
• Commission is what you’ve actually earned, separate from the total sales figure.
• Clicks shows how many times people have clicked your links.
• Conversion rate is the percentage of those clicks that resulted in a purchase.

Getting comfortable with these four numbers gives you a reliable baseline for understanding how your content is performing at a glance.

Check your top performers

Below the summary, you’ll find the top performers section, which ranks your top brands by different metrics. You can sort by sales, commission, clicks, transactions, and conversions depending on what you want to understand.

This section is especially helpful for spotting which brand partnerships are driving the most activity for you, so you can lean into what’s already working.

Dig into the metrics section

The metrics section is where you can really start to explore your data. You can filter it in a number of ways and switch between a table view, a pie chart, and a bar graph to see your numbers from different angles.

One of the most important habits to build here: always compare sales versus commission. A brand might be driving a high sales volume, but that doesn’t always mean it’s your top earner. Commission is what actually goes into your pocket, so it’s worth checking both figures regularly to understand which brands and links are helping you make the most money.

What to do with what you find

Once you’ve taken a look at your dashboard, here’s how to put those insights to work:

• Spend time in your analytics on a regular basis so you can start to notice patterns over time
• Switch between the table, pie chart, and bar graph views to see your data from multiple angles
• Identify which brands and links are driving the most sales and the most commission
• Use that information to guide what you share next

The more consistently you check your Mavely data, the more patterns you’ll start to notice, and those patterns are what help you earn more over time.

Want more creator tips like this? Watch more Mavely University videos. Not on Mavely yet? Sign up here and start earning today.