When you’re sharing affiliate links, understanding cookie duration is key to knowing how and when you earn commissions.
In this lesson, Mavely Senior Influencer Account Manager Shauna Hollinger explains what cookie duration means and how it affects your affiliate sales.
Cookie duration refers to the amount of time a brand tracks a shopper after they click your affiliate link. If that person makes a purchase within the cookie window, you’ll still receive commission—even if they don’t buy immediately.
For example, if a brand has a 30-day cookie duration (like Ulta), a shopper could click your link today and complete their purchase up to 30 days later, and you would still earn commission from that sale.
In this lesson, you’ll learn:
- What cookie duration is and how it works
- When the cookie window actually starts (hint: it’s when someone clicks your link, not when you create it)
- Why cookie duration varies from brand to brand
- How understanding cookie windows can help you maximize your affiliate earnings
Since cookie durations can range widely—from 1 day to 30 days or more—it’s always a good idea to check each brand’s details before promoting a link. Understanding this small but important detail can make a big difference in how you plan your content and track your potential commissions.
