There are different types of campaigns in the Mavely platform based on different industries and brands. Some brands only want super high-quality UGC that they can repurpose, others want brand awareness and focus on engagement and follower count, others want to see a spike in sales, and most often, brands want a mixed bag of everything from their influencers.
Here is a breakdown of the different types of campaigns you as a creator can join through the Mavely platform.
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UGC Campaign
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This kind of campaign focuses solely on content. Creators submit unpolished content to the Mavely team that aligns with the brand and content guidelines. As a creator, you release the media rights to the brand so they can repurpose the content for sponsored or whitelisted social media ads. Posting is optional for the creator of this kind of campaign.
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Influencer Campaign
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This kind of campaign requires posting. Creators submit both polished and unpolished content that aligns with the brand and content guidelines and wait for approval from the Mavely team and the brand. Once creators get the green light, they go live on social media. The brand also gets media rights to the content for this kind of campaign
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Always-On Campaign
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Pretty much the same as the Influencer Campaign, but the creators are contracted over a period of 2-12 months. The content deliverables typically remain the same month to month but have the potential to shift slightly depending on the performance.
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Converting Campaign
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This kind of campaign is reserved for our Converting Creators aka creators who have proven their ability to generate sales and are a part of The M Club. Content deliverables are more flexible, and the core KPI is driving as many conversions as possible. To learn more about The M Club and how to be a part of it, read here.
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Ready to get started with campaigns? Join the Mavely platform, start sharing links, and apply to our various campaign opportunities.
