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The Importance of Email Lists

Here’s why now is the best time to hop on the train of creating an email list.

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I know what you’re thinking, “Email lists can’t be that important, no one reads them, the emails are disregarded as spam, and no one even uses email anymore!” It goes without saying that emails get a bad rep in today’s day and age.

With all the social media platforms, the once new and exciting way to communicate online is often considered archaic. These prejudices frequently cause social sellers to overlook the importance of an email list. In reality, checking and sending emails still remains a constant part of people’s days. There are several benefits that come from opening this line of communication with your followers.

Here’s why now is the best time to hop on the train of creating an email list:

  • Email lists are great to have in case something happens to your social channels – ie: you can get shadow banned, restricted, or turned off.

  • Emails are completely personal: put effort in what you’re sending, there are no restrictions, you control the timing, and you know exactly who will see it.

  • You know the people that signed up are interested in what you’re selling, you can focus on more specific things using catchy subjects and including links will encourage followers to shop now.

  • Emails are cost effective and generate a great ROI.

  • Email lists are easy to manage: you control subscribers, email lists can be automated, and emails give your followers some control over how frequently they receive emails to avoid frustration.

Yes, Instagram, Facebook, and Tiktok are exciting ways to connect with followers and market your products and links, but there is still a lot to be said for email and its longstanding spot in virtual communication. An email list is a great asset to add to your personal business!

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