Being a creator today means you’re not just making content—you’re running a full-on business. From planning and editing to marketing and analyzing performance, it can feel like you’re juggling a dozen different jobs at once.

That’s where a smart creator tech stack comes in.

In this Mavely University training, Creator Education Manager Shauna Hollinger breaks down the essential tools every modern creator needs to simplify their workflow, save time, and scale their earning potential. Watch the video or read on for key takeaways you can put into action today!

What Is a Creator Tech Stack?

A creator tech stack is a group of tools that work together to help you manage your content, analytics, and income — all in one ecosystem.

The right tools can help you:

• Automate repetitive tasks

• Stay consistent with your posting schedule

• Track performance in real time

• Align with brand opportunities that actually fit your niche

With Mavely by Later, that connected system is designed to help creators like you plan smarter, create faster, and earn more.

The Four Tools Every Modern Creator Needs

Shauna breaks it down into four key tools:

1. AI Tools for Strategy and Ideation
   Use AI to research brands before you pitch, summarize recent campaigns, and identify seasonal trends. It’s like having a creative assistant that helps you plan smarter and align your ideas with what brands actually want.
   Pro tip: Use AI to discover trending products in your niche before the holidays — so you can post before everyone else does.

2. Later Social for Content Planning
   Schedule, publish, and track your content across all platforms in one place. Later Social also includes features like Best Time to Post, AI Caption Writer, and Hashtag Suggestions to help every post perform its best.

3. Mavely by Later for Affiliate Earnings
   Create affiliate links instantly — no brand approval required. Share products you already love through your personalized My Shop and track clicks, conversions, and commissions in your dashboard. Payments go out every two weeks, so you’ll always know what’s working (and what’s earning).

4. LinkDM for Instant Engagement
   With Mavely by Later’s LinkDM integration, your affiliate links are automatically sent via DM when someone comments on your post, helping you capture clicks right when your audience is most interested.

Together, these tools simplify your process and help you focus on what you do best: creating.

Smarter Partnerships with Later EdgeAI

The next evolution of creator tech? Later EdgeAI.

This proprietary AI engine connects creators with the right brand opportunities using real data — not guesswork. It predicts campaign success, matches you with brands that align with your audience, and helps make influencer marketing more transparent.

With insights from over 16 million creators, 136 billion impressions, and $2 billion in verified purchases, Later EdgeAI gives you the kind of visibility that turns casual collaborations into long-term partnerships.

Your Next Steps

Here’s how to put it all together:

• Activate your LinkDM Pro account in your Mavely app.

• Plan next week’s content in Later Social.

• Use AI to research brands and plan trend-based content in advance.

• Track your affiliate performance in the Mavely by Later dashboard.

Each tool works hand-in-hand to help you create, connect, and convert more efficiently — giving you more time to focus on what matters most: your creativity.

Create Smarter, Not Harder

Building a modern creator business doesn’t have to be overwhelming. With the right tools, automation, and data on your side, you can streamline your workflow and unlock new earning potential.

Watch more Mavely University trainings for creator education tips, strategy insights, and growth ideas that help you thrive.

Not on Mavely yet? Sign up here and start earning today.