Influencer marketing is evolving fast, and in 2025, creators need tools that streamline content creation, boost engagement, and optimize monetization. Whether you’re growing your audience, tracking your performance, or turning clicks into cash, having the right influencer marketing tools can make all the difference.
Here’s everything you need to level up your influencer business this year.
1. Later: The All-in-One Social Media Planner & Monetization Tool
Best for: Content scheduling, Link in Bio, and effortless monetization
If you’re a creator, our partner company Later should be at the top of your toolkit. Later is more than just a social media scheduler—it’s a complete marketing platform that helps influencers plan, automate, and monetize their content with ease.
One of Later’s standout features is Link in Bio, which now integrates directly with Mavely. This means you can:
- Turn your bio into a shoppable experience featuring your Mavely links
- Track clicks and commissions seamlessly from your Later dashboard
- Make it easier than ever for followers to shop your recommendations
Later’s acquisition of Mavely has strengthened our shared mission of helping creators monetize effortlessly. Learn more about how we joined forces here.
2. Mavely: The Ultimate Monetization & Analytics Hub
Best for: Tracking sales, commissions, and affiliate performance in real time
Influencers know that tracking performance is just as important as creating great content. Instead of relying on external analytics platforms, Mavely’s in-app analytics tool provides real-time data on your commissions, conversions, and top-performing links.
With the new Mavely Earnings page, you can:
- See how much you’ve earned at a glance
- Track which links are driving the most sales
- Monitor upcoming payouts without extra spreadsheets or guesswork
Mavely’s MyShop feature also allows you to create a custom storefront of your favorite products, making it easier for followers to shop everything you love in one place.
3. LinkDM: Convert More Sales with One-Tap Shopping
Best for: Instant link sharing and boosting engagement in DMs
Keep the conversation going by sending instant replies to post comments, Instagram Story mentions and more—LinkDM makes it easier than ever to drop clickable links directly into your Instagram and TikTok DMs.
With Mavely’s built-in LinkDM integration, you can:
- Send product links instantly when followers ask about your recommendations
- Track link clicks and see which products your audience loves most
- Increase conversions by removing extra steps between post and purchase
For influencers who get frequent DMs asking “Where did you get that?”, this tool is a total game-changer.
4. Button: Boost Conversions with Deep Linking Technology
Best for: Creating seamless app-to-app shopping experiences
Ever lost a sale because a follower clicked your link but got lost in a mobile browser? Button solves that.
Mavely’s deep linking technology is powered by Button, ensuring that when a follower taps your affiliate link, they’re taken straight to the right page inside the brand’s shopping app instead of a clunky mobile web version.
Why does this matter?
- Fewer steps lead to higher conversions
- A smoother shopping experience increases purchases
- Mobile-first optimization ensures links work across all devices
Want to learn more? Check out how deep linking helps creators boost sales.
5. Canva: Create Scroll-Stopping Content in Minutes
Best for: Designing engaging social media graphics, videos, and carousels
Content that stands out wins in 2025, and Canva is the easiest way to design eye-catching posts without a graphic design degree. Whether you need Instagram story templates, Pinterest pins, or TikTok overlays, Canva makes professional design simple.
Top Canva features for influencers:
- Brand kits keep your fonts and colors consistent
- Animated posts and Reels templates for engaging videos
- Integrated Mavely links make it easy to create clickable, shoppable graphics
6. CapCut: Edit Pro-Level Videos for TikTok, Reels, and YouTube Shorts
Best for: Quick, professional-quality short-form video editing
With video content dominating social media, having a tool like CapCut in your toolkit is a must.
Why influencers love CapCut:
- Pre-made templates for trending video styles
- AI-powered effects and transitions for polished edits
- Easy music and text overlay tools
If you’re looking to make short-form videos that go viral, CapCut is a must-have.
The Best Influencer Tools Help You Work Smarter, Not Harder
The future of influencer marketing is automation, smarter monetization, and seamless audience engagement. With tools like Mavely, Later, LinkDM, Button, Canva, and CapCut, you can focus on what really matters—creating content that converts.
Ready to take your influencer business to the next level?
Make every post a sales opportunity. Get access to best-in-class influencer marketing tools like Later’s Link in Bio, LinkDM, Button, and more—for free!
Start earning more with every post. Join Mavely today.
