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Importance of Social Commerce

The rise of social commerce has given businesses a new way to connect with their customers and sell products directly on social media platforms

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In recent years, social media has become an integral part of our daily lives. People spend an average of 2.5 hours a day on social media, and businesses have taken notice. The rise of social commerce has given businesses a new way to connect with their customers and sell products directly on social media platforms. In this blog post, we’ll explore the importance of social commerce, its growth, and how easy it is to get started with Mavely.

What is Social Commerce?

Social commerce is the practice of selling products directly on social media platforms. This can take many forms, including in-feed shoppable posts, Instagram Stories with product tags, and buy buttons on Facebook. By enabling customers to purchase products without leaving the platform, social commerce simplifies the buying process and increases conversions.

The Growth of Social Commerce

Social commerce is a rapidly growing market. According to eMarketer, social commerce sales in the US are expected to reach $36.09 billion in 2021, up from $19.42 billion in 2019. Instagram is the leading platform for social commerce, with 70% of shopping enthusiasts turning to the platform for product discovery.

The Benefits of Social Commerce

There are many benefits to incorporating social commerce into your business strategy. For one, it simplifies the buying process for customers. With just a few clicks, they can purchase a product they see on social media, without having to navigate to an external website.

Social commerce also increases the visibility of your products. By showcasing products directly on social media, you can reach a wider audience and increase brand awareness. Plus, social commerce can drive conversions, as customers are more likely to make a purchase if they can easily do so from within the platform.

At Mavely, we are driven by the belief that everyday creators have the power to shape the future of commerce. To get started with Mavely, simply sign up and begin creating unique shoppable links to your favorite products.

Social commerce is a growing market that provides businesses with a new way to connect with customers and increase sales. With platforms like Mavely, it’s easier than ever to get started with social commerce and take advantage of the benefits it provides. By incorporating social commerce into your business strategy, you can simplify the buying process for customers, increase brand visibility, and drive conversions.

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