Let’s bust a myth: more followers doesn’t always mean more income.

If your audience isn’t interested in the products you share, you’re not going to see the clicks, engagement, or commissions you’re hoping for. That’s why learning to attract your target audience — the people who are genuinely interested in your niche — is a game-changer.

In this Mavely University session, we’ll break down what a target audience really is, how to identify who’s currently in your audience, and how to create content that attracts the right people. Whether you’re just starting out or looking to optimize your strategy, this lesson will help you grow smarter and earn more.

First: What Is a Target Audience?

Your target audience is the group of people most likely to connect with your content and shop through your links. They often share similar demographics, interests, values, or behaviors — and when you’re speaking their language, they’ll respond with clicks, comments, and purchases.

Here’s the key: not everyone is your audience. And that’s a good thing. When you create content for the people who are already searching for what you offer, your content works harder — and so does your affiliate strategy.

Why It’s Important to Attract the Right People

When you reach your ideal audience:

• You get more engagement on your posts

• Your link clicks increase (hello, conversions!)

• You build a loyal, trusting community

• You can confidently share products your followers are actually interested in

But if your audience doesn’t match your niche, you might face:

• Low engagement and reach

• Fewer sales

• Confusing feedback or lack of interaction

Bottom line: engagement from the right people beats a big following of the wrong ones every time.

How to Know Who’s in Your Audience Right Now

Start by digging into your platform analytics. Look at:

• Gender and age ranges

• Geographic location

• When your audience is most active

Next, check your Mavely dashboard to see:

• Which brands your followers shop the most

• Price ranges that convert (luxury vs. budget-friendly)

• What kinds of products earn the most clicks or commissions

Use this info to figure out: am I already attracting my ideal customer? If not, it’s time to pivot your content strategy.

How to Attract the Right Audience with Keywords & SEO

Every social media platform is a search engine — and keywords help your content get found.

When you use specific, relevant phrases in your bios, captions, hashtags, and on-screen text, the algorithm knows who to show your content to.

Example: Let’s say you’re a plus-size fashion creator. Using keywords like “plus size fall outfits,” “apple-shaped body styling,” or “affordable plus size dresses” tells the algorithm exactly what your content is about — and helps new people who are actively searching for that content find you.

Pro tip: Use platforms like Google or Pinterest to discover what your target audience is already searching for. Those search phrases? That’s your content goldmine.

Create Content That Converts

Once you know who you’re talking to, speak their language.

Ask:

• What problems are they trying to solve?

• What questions do they ask before buying?

• What are they typing into search bars when looking for recommendations?

Create posts, videos, and captions that answer those questions. Not only will your content get seen by more of the right people, it’ll drive more action — and more earnings.

The Right Audience = The Best Outcome

A huge following might feel exciting, but a strategic, engaged audience is what fuels long-term affiliate success. When you know who you’re talking to — and how to reach them — your content starts working for you.

Ready to grow with intention? Watch the full video and learn how to align your audience with your income goals.

Loved this video? Check out more Mavely University content to keep learning and growing!