If you’ve ever wondered how to juggle a 9-to-5, wrangle teenagers, and still show up looking polished (on a budget), let us introduce you to your new favorite internet friend: fashion and lifestyle creator Bobbi Thomas, known to her 125K+ followers as @bobbiwiththeeye.

Based just outside Mobile, Alabama, Bobbi is living proof that real life makes for the most relatable content — and that your everyday hustle can be your greatest superpower.

From Budget Finds to Big-Time Reels

Bobbi’s content creation journey began in July 2023 with affordable workwear finds from retailers like Walmart and JCPenney. “I’d get asked all the time at the office where I got my outfits,” she says. “So I started posting them.” What began as a creative outlet quickly snowballed, especially when Bobbi pivoted to showing her post-work “5-to-9” routine in Reels.

That shift — real, unfiltered glimpses into her everyday life — resonated in a big way. Her follower count jumped from 20,000 to 120,000 in just months.

“I think people just want to see real life,” Bobbi says. “They want to know how you actually manage your day — not just the outfits, but the chaos and the cooking and the carpooling too.”

Monetizing Her Momentum

Bobbi discovered Mavely in September 2023 and immediately saw the potential: she was already sharing Target, Walmart, and Amazon finds — now she could monetize those links. Her first brand partnership? Walmart. “It was the wildest thing,” she recalls. “They wanted to pay me to share things I was already posting!”

Since then, Bobbi has maintained nearly monthly brand deals, particularly with Walmart through Mavely — a rare and impressive feat for any lifestyle creator. “It’s been so validating,” she says. “Especially as someone who was denied by other platforms early on.”

The Family Behind the Feed

At the heart of Bobbi’s content is her family: her teenage daughters, her quick-witted husband Doug (the wordsmith behind her now-iconic @bobbiwiththeeye handle), and the ever-evolving series “Dining with Doug,” where the couple shares weeknight meal ideas. Doug even handles Bobbi’s bookkeeping — “He’s my business manager… and he works for free,” she jokes.

Their collaborative energy and down-to-earth charm have turned Bobbi’s platform into more than just a shopping destination — it’s a community. “Women tell me they feel seen,” she says. “Whether they’re working moms, single moms, fur moms — we’re all just trying our best and trying to look cute while doing it.”

On Mentorship, Mavely, and Moving Forward

As Bobbi’s platform has grown, so has her desire to lift others up. She’s mentored several creators, helping them land their first brand deals through Mavely. “Sometimes you just need one person to say yes,” she says. “Mavely gave me that chance, and I love being able to pay it forward.”

She also credits Mavely’s bonus structure and accessible tools with making her success possible. “You don’t have to have it all figured out to start,” she says. “I didn’t — but the platform made it easy to learn as I went.”

Bobbi’s Advice for Aspiring Creators

“Just start. Post the video. Don’t worry about perfection,” Bobbi says. “You’ll grow. You’ll learn. But only if you give yourself a chance.”

She’s also passionate about staying authentic. “Comparison is the thief of joy. You don’t have to be anyone but yourself. God made you unique — lean into that.”

Want more inspiration?

Follow @bobbiwiththeeye to keep up with her real-life routines, budget-friendly finds, and all the joyful chaos in between. And if you’re looking for more stories like hers, head to the Mavely blog to meet more creators turning everyday life into something extraordinary.