Cooking content is always in season. Whether you’re showing off a sizzling skillet, meal-prep tips, or foodie finds—people eat with their eyes first, and great food content converts. From recipe content to unboxings to “what I eat in a week” routines, there’s serious affiliate potential in the cooking & foodie space.

What makes it powerful? There’s a wide variety: meal kits, specialty groceries, gadget tools, ethical sourcing, unique flavors—and many of these brands are perfect for recurring purchases, monthly subscriptions, or impulse buys. If your audience loves cooking, discovering new flavors, or simplifying meals, this niche can turn delicious content into dependable income.

To help you tap into that, here are 17 top affiliate programs for cooking and food-related brands you should consider promoting this year.

Pro Tip: Sign up with Mavely so you can access and promote these food/meal brands in one place, with tools to track, optimize, and scale.

Top Cooking Affiliate Programs to Join

(Note: These brands are listed in alphabetical order—not ranked)

BistroMD

Niche: Chef-prepared meals for weight management or health goals
Commission Rate: Up to $14 commission per sale
Cookie Duration: 30 days
URL to Join: Sign up with Mavely
Perks: Health focus, portion-controlled meals

About the Brand:
BistroMD delivers chef-prepared plates designed for weight loss, health-conscious eaters, or those who need portion control—all without sacrificing flavor. It’s a great pick for creators in fitness, wellness, or diet-specific content.

Customer-Facing Benefits:

• Meals made fresh & portioned for health goals

• No shopping or cooking prep needed

• Fresh ingredients and balanced nutrition

• Helps with consistency in dieting or wellness routines

Affiliate-Focused Benefits:

• Strong commission on higher-priced meal plans

• 30-day cookie window allows for deliberation

• Great for testimonial or transformation-style content

• Fits content niches around fitness, wellness, meal prep

What Makes It Stand Out:
BistroMD’s health-first positioning and flavor-forward meals make it a top affiliate partner for creators looking to promote convenience and nutrition.

Blue Apron

Niche: Meal kits with pre-portioned ingredients
Commission Rate: Up to 10.5%
Cookie Duration: 30 days
URL to Join: Sign up with Mavely
Perks: Recipe variety, freshness, cooking learning

About the Brand:
Blue Apron helps people cook delicious meals at home by shipping fresh, pre-measured ingredients plus clear recipes—perfect for busy foodies who want convenience without giving up creativity.

Customer-Facing Benefits:

• New recipes weekly, many cuisines

• Fresh ingredients delivered to doorstep

• Less waste and time saved on shopping

• Easy-to-follow recipes even for beginners

Affiliate-Focused Benefits:

• Strong rate on first-time meal kit orders

• Content-friendly formats: unboxings, recipe videos

• 30-day cookie gives you breathing room

• Loyal audience from foodie/trend-driven content

What Makes It Stand Out:
Blue Apron balances creativity and convenience, making it a favorite among creators who want to showcase bold new flavors without hours in the kitchen.

Crowd Cow

Niche: Premium meat sourcing (ethically raised, traceable)
Commission Rate: Up to 10.5%
Cookie Duration: 30 days
URL to Join: Sign up with Mavely
Perks: Premium meats, traceability, ethical sourcing

About the Brand:
Crowd Cow specializes in high-quality meats from small ranchers with an emphasis on ethical farming, sustainability, and flavor. It’s a strong flavor-focused affiliate for creators who care about where their food comes from.

Customer-Facing Benefits:

• High-quality, traceable cuts

• Options for sustainability or pasture-raised meats

• Recipes & cook tips provided

• Delivery of fresh or frozen meats

Affiliate-Focused Benefits:

• Premium product = higher AOV

• Great for cooking demonstrations, recipes, backyard grilling content

• 30-day cookie window helpful for larger cart/value purchases

• Appeals to foodies and conscious consumers

What Makes It Stand Out:
Crowd Cow’s commitment to transparency and quality make it an excellent partner for serious home cooks or creators who want to talk ethics and flavor.

Fly by Jing

Niche: Authentic Chinese sauces, spices, flavor bombs
Commission Rate: Up to 7%
Cookie Duration: 30 days
URL to Join: Sign up with Mavely
Perks: Unique flavor profiles, visual packaging

About the Brand:
Fly by Jing is built around bold, authentic Chinese condiments and spice blends that add big impact to simple meals. Their brand is visually rich and great for creators who explore flavor experiments or global recipes.

Customer-Facing Benefits:

• Unique sauces, spice blends, and flavor condiments

• Quality ingredients & authentic sourcing

• Great for elevating simple dishes

• Giftable sets & visually appealing packaging

Affiliate-Focused Benefits:

• Lower volume but strong niche appeal

• Good for recipe-centric, sauce-heavy content or flavor comparison

• 30-day cookie supports slower decision-making

• Looks beautiful in imagery and video

What Makes It Stand Out:
Fly by Jing is one of those brands that adds instant character to cooking content—especially when you want distinctive flavors to shine.

FreshDirect

Niche: Online grocery & fresh pantry staples delivery
Commission Rate: Up to 8.4%
Cookie Duration: 7 days
URL to Join: Sign up with Mavely
Perks: Local freshness, seasonal produce, high-repeat orders

About the Brand:
FreshDirect delivers groceries, meal ingredients, and specialty items straight to your door—great for creators doing cooking tutorials, haul videos, or recipe reveals. Their produce and fresh items make meals look vibrant and inviting.

Customer-Facing Benefits:

• Fresh, often locally sourced ingredients

• Easy reorders and subscription options

• Wide selection including specialty and organic items

• Convenience saves time for busy home cooks

Affiliate-Focused Benefits:

• Frequent purchase potential = recurring affiliate revenue

• Perfect for recipe content, meal prep, shopping list videos

• Visual appeal of fresh food = strong engagement

• Short cookie but impulse buys help

What Makes It Stand Out:
FreshDirect’s strength is in freshness and convenience—ideal for creators who love showcasing vibrant meals with minimal trips to the store.

Gobble

Niche: Meal kits with fast prep (one‑pan, quick meals)
Commission Rate: Up to $14 commission per order
Cookie Duration: 30 days
URL to Join: Sign up with Mavely
Perks: Speed factor, bold flavors

About the Brand:
Gobble is built for people who want to cook but don’t want the multistep prep. Their meals typically come in nearly-ready form—great for busy nights, date nights, or flavor-packed dinners without the fuss.

Customer-Facing Benefits:

• Minimal prep, almost ready-to-cook meals

• Bold, restaurant-like flavors without needing to shop

• Meals delivered with everything needed

• Colors and plating good for visual content

Affiliate-Focused Benefits:

• Appeals to busy audience segments

• Strong potential in “30‑minute meals” or “easy dinners” content

• 30‑day cookie window supports viewer consideration

• $14 commission is solid for meal styling content

What Makes It Stand Out:
Gobble is perfect for creators who want to show cooking doesn’t have to be complex—speedy, tasty meals that convert through urgency and convenience.

GoodChop

Niche: Fresh and custom meal subscription for pets and people?** (Note: need confirming if a pet or human‑food brand; assuming human subscription meal service)
Commission Rate: Up to $42 commission per order
Cookie Duration: 45 days
URL to Join: Sign up with Mavely
Perks: High AOV, strong commission

About the Brand:
GoodChop’s high-commission model suggests premium, high-value meal or food subscription offerings. If it’s a human‑food brand, creators can lean into planning content around special occasions and feature donation or quality stories.

Customer-Facing Benefits:

• Premium, curated food experiences

• Special meals or boxes that feel elevated

• High level of flavor, presentation, or specialty sourcing

• Great for gifting or self‑treat content

Affiliate-Focused Benefits:

• Very high commission per conversion = high ROI per sale

• 45‑day cookie gives space for decision-making

• Fits content around celebrations, holidays, or experimental cooking

• High AOV means fewer orders can yield strong earnings

What Makes It Stand Out:
With its high order value and standout meals, GoodChop is a great match for creators wanting to invest in fewer but more profitable content pieces.

HelloFresh

Niche: Meal kits and recipe subscriptions
Commission Rate: Up to $52.50 commission per new customer
Cookie Duration: 14 days
URL to Join: Sign up with Mavely
Perks: Top-tier payout, frequent trial promotions

About the Brand:
HelloFresh is among the best-known meal‑kit brands globally. Their recipes are easy to follow, colorful, and diverse—great for unboxing, cooking reels, and content aimed at simplifying home cooking.

Customer-Facing Benefits:

• Wide variety of cuisines and new recipes every week

• Ingredients delivered pre‑measured to reduce waste

• Promotions and trial meal offers

• Flexible subscription / pause options

Affiliate-Focused Benefits:

• Highest commission payouts among cooking/meal‑kit brands here

• Visual content thrives: unboxings, plate shots, meal reveals

• Strong performance when promoting trial codes or first‑order discounts

• 14‑day cookie window good for new customer decision period

What Makes It Stand Out:
HelloFresh gives creators the opportunity to earn big on new customer acquisition with meals and content people already want to try.

Instacart

Niche: Grocery delivery platform
Commission Rate: Up to 10.5%
Cookie Duration: 7 days
URL to Join: Sign up with Mavely
Perks: Flexible offers, broad catalog, local relevance

About the Brand:
Instacart bridges the gap between home cooks and local grocery stores. It allows viewers to get the ingredients shown in your content delivered without leaving home—great for recipe videos, shopping list segments, or last‑minute meals.

Customer-Facing Benefits:

• Access to groceries from local stores

• Same‑day or next‑day delivery

• Broad selection including specialty and indie brands

• Convenience = low friction shopping

Affiliate-Focused Benefits:

• Strong potential when showcasing food & recipe content

• Impulse to purchase immediately after seeing ingredients

• Visual relevance and shareability

• Wide applicability across many content types

What Makes It Stand Out:
Instacart turns recipe inspiration into action quickly—perfect for creators who drive cooking motivation and want viewers to order what they show.

Marley Spoon

Niche: Meal kit service with chef‑designed recipes
Commission Rate: Up to $17.50 per new customer
Cookie Duration: 30 days
URL to Join: Sign up with Mavely
Perks: Diverse menus, flexible plans, great for food creatives

About the Brand:
Marley Spoon delivers seasonal, chef‑designed recipes with pre‑measured ingredients, so home cooks can explore a wide variety of cuisines without the guesswork. Excellent for creators who love cooking videos, plating content, and recipe walkthroughs.

Customer‑Facing Benefits:

• Fresh, high‑quality ingredients delivered to the door

• Recipes that span cuisine types and dietary preferences

• Flexible subscription (skip weeks, cancel easily)

• Minimal waste thanks to pre‑measured portions

Affiliate‑Focused Benefits:

• Strong commission for new signups

• Well‑suited for recipe content and cooking demos

• Long cookie duration gives audience time to decide

• Frequent promotions, seasonal menus = content opportunities

What Makes It Stand Out:
Marley Spoon’s breadth of recipe styles and chef‑crafted content gives creators rich material for visuals, plated food, and cooking inspiration.

Misfits Market

Niche: Discount produce & pantry goods (imperfect produce)
Commission Rate: Up to $10.50 per order
Cookie Duration: 14 days
URL to Join: Sign up with Mavely
Perks: Sustainability angle, produce savings

About the Brand:
Misfits Market rescues “ugly” or surplus produce and offers it at discounted prices alongside pantry staples. It’s great for creators focused on sustainability, budget grocery tips, or recipe content using fresh ingredients.

Customer‑Facing Benefits:

• Affordable, fresh produce and pantry staples

• Eco‑friendly mission; reduce food waste

• Flexible “produce box” options

• Ideal for veggie‑heavy recipes and everyday meals

Affiliate‑Focused Benefits:

• Strong appeal for sustainable, clean‑eating content

• Visual content from fresh fruits and vegetables

• Frequent repeat orders, so long‑term value

• Good commission per order

What Makes It Stand Out:
Misfits Market combines great visuals with purpose‑driven content; creators who care about sustainability and healthy eating will find strong resonance.

Pampered Chef

Niche: Kitchen tools, cookware, bakeware
Commission Rate: Up to $14 per sale
Cookie Duration: 30 days
URL to Join: Sign up with Mavely
Perks: Trusted brand, quality tools, giftable

About the Brand:
Pampered Chef delivers high‑quality kitchen gadgets, bakeware, and specialty tools that home cooks love. From muffin pans to stoneware to slicers, it’s a go‑to for creators doing gadget reviews, kitchen tours, recipe tutorials, or hosting/entertaining content.

Customer‑Facing Benefits:

• Long‑lasting tools and accessories

• Reliable performance and brand trust

• Great for home cooks and gift shopping

• Tools that bring functionality and style

Affiliate‑Focused Benefits:

• High commission per item

• Visual appeal for close‑ups, tool demos, kitchen styling

• 30‑day cookie supports considered purchases

• Strong content cross‑over: recipes + tools

What Makes It Stand Out:
Pampered Chef is perfect when creators want to show how food is made—not just what—because great tools elevate both performance and presentation.

The Cumin Club

Niche: Gourmet small batch Indian spices and pantry essentials
Commission Rate: Up to 8.4%
Cookie Duration: 30 days
URL to Join: Sign up with Mavely
Perks: Artisanal flavor, clean sourcing

About the Brand:
The Cumin Club curates small batch, high‑quality Indian spice blends, pickles, and pantry items. It’s ideal for creators exploring cuisine diversity, recipe experimentation, or Indian cooking content.

Customer‑Facing Benefits:

• Authentic and fresh spice blends

• Artisan quality without large minimums

• Unique flavors and ingredients

• Great for elevating everyday meals or specialty dishes

Affiliate‑Focused Benefits:

• Excellent niche appeal for food lovers or global cuisine content

• Strong visuals: spice color, texture, exotic packaging

• 30‑day cookie good for audience take time to purchase

• High engagement potential in recipe or taste test series

What Makes It Stand Out:
If you’re crafting content around flavor discovery or home cooking that goes beyond basics, The Cumin Club adds both taste and story.

Thistle

Niche: Plant‑forward, chef‑prepared meals and smoothies
Commission Rate: Up to $42 per sale
Cookie Duration: 30 days
URL to Join: Sign up with Mavely
Perks: Health angle, premium meal content

About the Brand:
Thistle delivers ready‑to‑eat and delivered meals rich in fruits, veggies, and wellness‑oriented ingredients. Great for creators who focus on clean eating, beauty from within, or “what I eat in a week.”

Customer‑Facing Benefits:

• Nutritious, fully prepared meals with plant emphasis

• Convenient for busy schedules

• Clean ingredient sourcing

• Variety of meal plans

Affiliate‑Focused Benefits:

• High commission per order

• Strong visuals from vibrant plates

• Excellent for wellness, diet, and lifestyle content

• Subscription or repeat order potential

What Makes It Stand Out:
Thistle offers premium meals with a clean twist—ideal for creators promoting wellness through nutrition as much as aesthetics.

Walmart Affiliate Program

Niche: Broad grocery, kitchen, appliances & gadgets
Commission Rate: Up to 17.5% (select categories)
Cookie Duration: 14 days
URL to Join: Sign up with Mavely
Perks: Big reach, everyday pricing

About the Brand:
Walmart’s grocery and food sections are massive: you’ll find selection from basics to gourmet items, pantry staples, gadgets, and more. It’s a dependable affiliate partner for creators who cover cooking, kitchen setups, or budget meals.

Customer‑Facing Benefits:

• Competitive pricing and frequent rollback deals

• Broad diversity of food & kitchen product selection

• In‑store pickup + delivery convenience

• Great access for budget-conscious shoppers

Affiliate‑Focused Benefits:

• Potential high commission in food or kitchen categories

• Big recognition helps trust and conversion

• Works for recipe content, “shop with me”, and weekly menus

• Balanced cookie and variety of products

What Makes It Stand Out:
Because of its range and customer trust, Walmart is a go‑to for creators who want consistent, scalable affiliate income across everyday cooking content.

What a Crock

Niche: Slow cookers, crock‑pot recipes & accessories
Commission Rate: Up to 10.5%
Cookie Duration: 30 days
URL to Join: Sign up with Mavely
Perks: Appliance‑based content, recipe synergy

About the Brand:
What a Crock sells slow cookers and related accessories—perfect for creators focused on comfort meals, batch cooking, or homey recipe videos where slow cooking stars.

Customer‑Facing Benefits:

• Set‑and‑forget cooking; time saver

• Comfort food appeal

• Affordable appliance + recipe content

• Easy for seasonal or cozy content

Affiliate‑Focused Benefits:

• High commission on durable goods

• Great “how to use” or long cook recipe content

• Encourages repeat recipes and audience loyalty

• Visual product demos = strong engagement

What Makes It Stand Out:
What a Crock works great when you combine gadget + recipe; the slow cooker becomes content both practical and satisfying.

How to Choose the Best Cooking Affiliate Program

• Know your cooking style & audience
  Are they home cooks, experimenters, meal‑prep lovers, or foodies always seeking flavor? Pick programs that align.

• Compare payouts & cookie settings
  Big commissions like HelloFresh and Thistle pay off, but also look for programs with good cookie windows so that clicks lead to credits.

• Focus on sensory & visual appeal
  Food looks good; smell doesn’t translate—but tastes and textures shown visually do. Beautiful plating, sizzling sounds, fresh ingredients—use them.

• Check affiliate support & tools
  Promo codes, seasonal launches, recipe cards, visual assets—all help your content look polished and convert.

Is Cooking a Good Affiliate Niche?

Oh yes. Food is universal, emotional, and constantly evolving. People eat every day. They try new things. The meal planning needs are real. If you are consistently sharing valuable cooking content—recipes, tutorials, food hacks—you can build trust and repeat sales.

Plus, many products in this space are consumables or recurring (meal kits, groceries, pantry staples)—that means repeat purchases and steady commissions.

What’s the Highest Paying Program?

In this group, HelloFresh and Thistle stand out for top earnings per order. Programs with dollars‑per‑sale payouts (like $42 or $52.50) often beat percentage‑based ones. But don’t dismiss percentage programs with high order value (like premium kits or appliances), especially if you can drive the traffic.

Can You Make $100 a Day with Cooking Affiliate Marketing?

Absolutely. Mix it up: high‑ticket meal kits or seasonal offers + smaller, impulse purchases like gadgets or spice blends. Use trends (viral recipes, seasonal flavors), platform mix (Reels, YouTube, Pins), and repeat‑purchase items (like subscriptions or staples). If you publish consistently and match products to what your audience is already cooking or craving, $100/day is very doable.

Cook, Inspire, & Earn With Mavely

Cooking and food content might be some of the most personal, thoughtfully created content on social media. Food not only brings us together with our loved ones, but it can also strike a chord among our fellow foodies and ignite the spark of conversation, inspiration, and joy. And with the right affiliate programs, your recipes, kitchen tours, or dinner table moments don’t just delight—they earn.

Ready to join Mavely? Sign up today and access these 17 top cooking and foodie affiliate programs to start turning your culinary passion into profit.