Beauty is more than skin deep—it’s big business, especially for content creators.
Whether you’re filming a 5-minute face, reviewing your new skincare holy grail, or breaking down the viral lip combo everyone’s trying, beauty content thrives on every platform. It’s visual, it’s personal, and most importantly, it sells. That makes it a natural fit for affiliate marketing.
From drugstore faves to luxury icons, the beauty industry is packed with beauty affiliate programs designed to reward creators for sharing the products they genuinely use and love. Think passive income from GRWM videos, skincare tutorials, shelfie posts, and product hauls—aka, content you’re probably already making.
To help you get started (or expand your affiliate marketing game), we’ve rounded up 40 of the best beauty affiliate programs available in 2025. These brands are listed in alphabetical order—not ranked—so you can discover the right fit based on your niche, audience, and content style.
Want access to all of these beauty affiliate programs in one place?
Sign up for Mavely—a social commerce platform designed to help everyday creators earn commission promoting their favorite beauty brands.
Top Beauty Affiliate Programs to Join
Activist Skincare
Niche: Refillable, sustainable skincare
Commission Rate: Up to 14% per sale
Cookie Duration: 60 days
How to Join: Sign up through Mavely
Perks: Eco-friendly refills, clean ingredients, mission-driven brand
About the Brand:
Activist Skincare blends sustainability with serious skincare benefits. Known for refillable packaging and consciously sourced ingredients, it appeals to eco-minded beauty lovers who value results and responsibility. Bestsellers like the Active Hydration Serum and cleansing oil system set it apart from mainstream options. With a strong brand mission and niche audience, it’s a smart beauty affiliate program pick for clean beauty advocates and sustainability-focused creators.
Customer-Facing Benefits:
- Eco-luxe skincare with refillable packaging
- Made in small batches with clean ingredients
- Personalized skincare quiz and bundles
Affiliate-Focused Benefits:
- Up to 14% commission
- 60-day cookie window
- Eco-conscious appeal and high AOV
- Clean visuals and sustainability-focused messaging
What Makes It Stand Out:
Activist Skincare is one of the few refillable skincare brands with both luxury aesthetics and a generous commission structure—perfect for creators with an eco-beauty angle.
BeautyBio
Niche: Skincare tools and treatments
Commission Rate: Up to 10.5% per sale
Cookie Duration: 30 days
How to Join: Sign up through Mavely
Perks: High-value products, clinically proven results, trending tools
About the Brand:
BeautyBio is known for its microneedling tool (the GloPRO) and science-backed skincare designed to deliver visible results. Its luxury positioning and tech-meets-beauty vibe make it especially appealing to skincare junkies and results-driven shoppers. With a higher price point and loyal customer base, BeautyBio is ideal for affiliates looking to promote tech-savvy treatments that convert well through detailed reviews and routine content.
Customer-Facing Benefits:
- At-home skincare tech tools and clean actives
- Free shipping on orders over a threshold
- Results-backed skincare and derm-developed formulas
Affiliate-Focused Benefits:
- Up to 10.5% commission
- 30-day cookie window
- Great conversion on high-ticket devices
- Ideal for results-focused tutorials and demos
What Makes It Stand Out:
BeautyBio gives creators access to clinical-grade skincare tools with visual results—perfect for skincare education and before-and-after content.
Benefit Cosmetics
Niche: Fun, playful makeup essentials
Commission Rate: Up to 10.5% per sale
Cookie Duration: 10 days
How to Join: Sign up through Mavely
Perks: Cult-favorite products, viral appeal, huge name recognition
About the Brand:
From brow magic to bestselling primers, Benefit Cosmetics brings the fun back to makeup. Known for cheeky branding and top-tier packaging, it resonates with Gen Z and millennial makeup lovers. Hero products like the POREfessional primer and Hoola bronzer are evergreen faves. Its viral product appeal and established credibility make it a reliable affiliate choice for creators in the beauty, lifestyle, and even comedy niches.
Customer-Facing Benefits:
- Iconic brow products and viral bestsellers
- Fun, irreverent branding with wide appeal
- Mini sizes and starter kits for trial ease
Affiliate-Focused Benefits:
- Up to 10.5% commission
- 10-day cookie duration
- Visual appeal in flatlays and tutorials
- High brand recognition means faster conversions
What Makes It Stand Out:
Benefit’s combo of cult-favorite products and bold, playful branding makes it a beauty affiliate favorite—especially for creators in the brows, beauty, and beginner makeup space.
Burt’s Bees
Niche: Natural skincare and lip care
Commission Rate: Up to 7% per sale
Cookie Duration: 14 days
How to Join: Sign up through Mavely
Perks: Clean ingredients, mass retail availability, beloved lip products
About the Brand:
Burt’s Bees is a go-to for natural beauty lovers, offering everything from cult-favorite lip balms to gentle skincare powered by beeswax, botanicals, and essential oils. The brand’s affordable price points and wide recognition make it easy to promote. With a strong commitment to sustainability and a loyal fan base, Burt’s Bees is a solid choice for affiliates focused on clean, accessible beauty.
Customer-Facing Benefits:
- Natural ingredients and iconic lip balm formulas
- Accessible price points and multipacks
- Clean beauty legacy with loyal customer base
Affiliate-Focused Benefits:
- Up to 7% commission
- 14-day cookie window
- Great for natural product roundups and family-friendly content
- Low barrier to entry with affordable, trusted products
What Makes It Stand Out:
As one of the original clean beauty pioneers, Burt’s Bees resonates with both longtime users and ingredient-conscious shoppers—perfect for high-trust, low-cost beauty content.
Chanel
Niche: Luxury fragrance and beauty
Commission Rate: Up to 10.5% per sale
Cookie Duration: 90 days
How to Join: Sign up through Mavely
Perks: High ticket items, iconic packaging, global prestige
About the Brand:
Chanel represents timeless luxury in beauty, from its signature No. 5 perfume to its elegant lipsticks and luminous foundations. With one of the longest cookie windows and aspirational appeal, Chanel performs well with audiences interested in prestige products. For beauty affiliates, this brand delivers high average order values and unmatched visual appeal—ideal for high-end unboxings, luxury lifestyle content, and gift guides.
Customer-Facing Benefits:
- Luxury packaging and fragrance-forward experience
- Prestige skincare, makeup, and fragrance lines
- Complimentary samples and gift options
Affiliate-Focused Benefits:
- Up to 10.5% commission
- 90-day cookie duration
- High AOV and luxury conversion rates
- Evergreen appeal across age groups
What Makes It Stand Out:
Chanel offers unmatched luxury cachet with one of the longest cookie durations in the beauty niche—ideal for evergreen content with delayed purchases.
Clarins
Niche: French skincare and anti-aging
Commission Rate: Up to 14% per sale
Cookie Duration: 7 days
How to Join: Sign up through Mavely
Perks: Plant-based actives, trusted reputation, high-value kits
About the Brand:
Clarins is rooted in French beauty traditions, known for its plant-powered formulas and luxurious textures. With a strong focus on anti-aging and skincare innovation, it appeals to a more mature and wellness-conscious audience. Bestsellers like the Double Serum and Toning Lotion have strong cult followings. Clarins is ideal for beauty affiliates catering to skincare enthusiasts and self-care seekers looking for effective, elegant solutions.
Customer-Facing Benefits:
- Plant-powered French skincare and wellness
- Free samples with every order
- Loyalty rewards and exclusive skincare sets
Affiliate-Focused Benefits:
- Up to 14% commission
- 7-day cookie window
- Strong skincare authority = high trust
- Gift-worthy bundles for seasonal promotions
What Makes It Stand Out:
Clarins stands out for its spa-grade skincare experience and clean European formulas—ideal for creators with a focus on self-care and natural aging.
Clinique
Niche: Dermatologist-developed skincare and cosmetics
Commission Rate: Up to 10.5% per sale
Cookie Duration: 7 days
How to Join: Sign up through Mavely
Perks: Allergy-tested formulas, long-standing trust, wide product range
About the Brand:
Clinique brings credibility and clinical backing to the beauty aisle. Famous for its 3-Step Skincare System and fragrance-free promise, the brand speaks to those with sensitive skin or minimalist preferences. With makeup and skincare bestsellers under its belt, Clinique’s universal appeal makes it a strong beauty affiliate pick for broad audiences and evergreen content.
Customer-Facing Benefits:
- Allergy-tested, fragrance-free skincare
- Iconic 3-Step System and dermatologist-developed products
- Generous trial sizes and starter kits
Affiliate-Focused Benefits:
- Up to 10.5% commission
- 7-day cookie window
- High brand recognition and repeat buyer rate
- Smooth integration into skincare routine content
What Makes It Stand Out:
Clinique’s heritage in clinical skincare and clean ingredients makes it a versatile brand for all skin types—great for beauty creators targeting skincare beginners or sensitive skin.
Dior Beauty
Niche: Luxury fragrance, skincare, and makeup
Commission Rate: Up to 5.6% per sale
Cookie Duration: 7 days
How to Join: Sign up through Mavely
Perks: High-end appeal, bestsellers across categories, iconic branding
About the Brand:
Dior Beauty combines timeless luxury with trend-forward innovation, offering everything from signature fragrances to red carpet-ready foundations. The iconic Dior Addict Lip Glow and Miss Dior Eau de Parfum are perennial favorites. With sleek packaging and aspirational cachet, it’s a top-tier beauty affiliate option for creators in the luxury and lifestyle spaces.
Customer-Facing Benefits:
- High fashion meets high-performance makeup
- Free gift wrap and exclusive deluxe samples
- Prestige scents, makeup, and skincare
Affiliate-Focused Benefits:
- Up to 5.6% commission
- 7-day cookie window
- High AOV on fragrance and gift sets
- Great for luxury haul and gift guide content
What Makes It Stand Out:
Dior Beauty’s fashion pedigree and premium pricing drive aspirational content that converts—perfect for luxury lifestyle or gifting-focused creators.
ELEMIS
Niche: British luxury skincare
Commission Rate: Up to 7% per sale
Cookie Duration: 1 day
How to Join: Sign up through Mavely
Perks: Spa-quality products, best-selling skincare kits
About the Brand:
ELEMIS is loved for its results-driven, indulgent skincare—especially the cult-favorite Pro-Collagen Cleansing Balm. Its formulas blend cutting-edge science with natural botanicals, making it a favorite for spa lovers and anti-aging devotees. Despite the short cookie window, high price points and strong loyalty make it a worthwhile program for creators focused on luxury wellness.
Customer-Facing Benefits:
- Award-winning skincare, especially cleansers and anti-aging
- Spa-quality formulas and curated skincare kits
- Free samples and flexible returns
Affiliate-Focused Benefits:
- Up to 7% commission
- 1-day cookie duration (paired with fast conversions)
- High repeat customer base and global trust
- Great for “routine breakdown” and facial massage content
What Makes It Stand Out:
ELEMIS bridges spa indulgence and skincare science—perfect for creators who thrive on slow beauty, face massage, or self-care rituals.
e.l.f. Cosmetics
Niche: Affordable, cruelty-free makeup and skincare
Commission Rate: Up to 10.5% per sale
Cookie Duration: 15 days
How to Join: Sign up through Mavely
Perks: Trendy launches, drugstore pricing, vegan formulas
About the Brand:
e.l.f. is a leader in the affordable beauty space, known for high-quality formulas at unbeatable prices. Its viral products (like the Power Grip Primer and Halo Glow) are TikTok and YouTube favorites, especially among Gen Z. With regular launches, inclusive messaging, and major retailer visibility, e.l.f. is a powerhouse affiliate brand with great engagement and frequent conversions.
Customer-Facing Benefits:
- Viral products at drugstore prices
- 100% vegan and cruelty-free
- Frequent new drops and limited editions
Affiliate-Focused Benefits:
- Up to 10.5% commission
- 15-day cookie window
- High engagement across TikTok and Instagram
- Ideal for GRWM and dupe comparison content
What Makes It Stand Out:
e.l.f. delivers big results on a budget, making it one of the most shareable, clickable brands for creators who speak to Gen Z and affordable beauty and skincare.
Elizabeth Arden Beauty
Niche: Classic skincare and anti-aging
Commission Rate: Up to 5.6% per sale
Cookie Duration: 30 days
How to Join: Sign up through Mavely
Perks: Historic brand trust, targeted treatment products
About the Brand:
Elizabeth Arden Beauty offers iconic skincare solutions like the Eight Hour Cream and Ceramide Capsules. With a legacy rooted in science and prestige, it’s perfect for mature beauty enthusiasts and fans of timeless elegance. Affiliates benefit from long-standing consumer trust and formulas that stand the test of time.
Customer-Facing Benefits:
- Iconic skincare and makeup from a heritage brand
- Free shipping and deluxe samples
- Anti-aging products with loyal following
Affiliate-Focused Benefits:
- Up to 5.6% commission
- 30-day cookie duration
- Ideal for giftable content (ceramide capsules, fragrances)
- Trusted by multi-generational beauty buyers
What Makes It Stand Out:
Elizabeth Arden Beauty’s classic elegance and wide product range make it a perfect affiliate partner for skincare-focused creators and luxury-on-a-budget gift guides.
Evereden
Niche: Clean skincare for the whole family
Commission Rate: Up to 14% per sale
Cookie Duration: 30 days
How to Join: Sign up through Mavely
Perks: Pediatrician-developed, safe for babies and moms, premium pricing
About the Brand:
Evereden is redefining clean skincare for modern families. Their products are developed by dermatologists and pediatricians, with ultra-safe formulas for babies, kids, and moms. With products like the Golden Body Serum and Multi-Purpose Healing Balm, it appeals to wellness-forward parents and caregivers. Affiliates benefit from a growing niche and high trust in a product category that consumers take seriously.
Customer-Facing Benefits:
- Clean skincare for the whole family (baby, mom, body)
- Fragrance-free, non-toxic, and EWG-verified
- Award-winning multitaskers and starter bundles
Affiliate-Focused Benefits:
- Up to 14% commission
- 30-day cookie window
- Strong appeal for parenting and wellness creators
- Ideal for “mom and baby” content crossover
What Makes It Stand Out:
Evereden stands out by bridging baby care and clean beauty, making it a strong option for lifestyle creators with family-focused audiences.
Fenty Beauty
Niche: Inclusive, trend-driven makeup
Commission Rate: Up to 14% per sale
Cookie Duration: 7 days
How to Join: Sign up through Mavely
Perks: Cult-favorite products, celeb founder, inclusive shade range
About the Brand:
Founded by Rihanna, Fenty Beauty revolutionized the industry with its 50-shade foundation line and boundary-pushing launches. From the iconic Gloss Bomb to Pro Filt’r Soft Matte, these are products your audience already knows and loves. Fenty’s social-first strategy makes it perfect for viral content, GRWM videos, and glam tutorials with real conversion power.
Customer-Facing Benefits:
- Inclusive foundation shades and boundary-breaking products
- Viral drops and celebrity-driven hype
- Clean, cruelty-free, and performance-based
Affiliate-Focused Benefits:
- Up to 14% commission
- 7-day cookie window
- Strong conversion from product launches and social buzz
- Built-in brand recognition and cultural currency
What Makes It Stand Out:
Fenty Beauty changed the inclusivity game in beauty—making it a top performer for creators who spotlight diversity, bold color, or celeb-led brands.
fLASH Cosmetics
Niche: Eye-focused cosmetics
Commission Rate: Up to 7% per sale
Cookie Duration: 30 days
How to Join: Sign up through Mavely
Perks: Bold pigments, quick application, compact product line
About the Brand:
fLASH specializes in eyes—think liners, shadows, and mascara that go on fast and pop on camera. With fuss-free packaging and color payoff that stands out, it’s ideal for makeup minimalists or creators who love a bold eye moment. For affiliates, fLASH’s niche focus and everyday pricing make it a smart choice for simple, targeted recommendations.
Customer-Facing Benefits:
- Glam makeup with bold pigmentation and lasting wear
- Budget-friendly with bundle discounts
- Loved by festival-goers and trend-chasers
Affiliate-Focused Benefits:
- Up to 7% commission
- 30-day cookie duration
- Great for event-driven content (weddings, concerts)
- Visual payoff for tutorials and swatches
What Makes It Stand Out:
fLASH is a hidden gem for bold makeup creators—perfect for creators who thrive on glam transformations, drag, or special occasion content.
FragranceShop.com
Niche: Discount luxury fragrance
Commission Rate: Up to 5.6% per sale
Cookie Duration: 45 days
How to Join: Sign up through Mavely
Perks: Massive brand variety, steep discounts, strong AOV
About the Brand:
FragranceShop.com offers designer and niche fragrances at below-retail prices, making it a magnet for deal-seeking scent lovers. The wide selection—Chanel to Creed—lets creators tailor recommendations to every style and season. With a long cookie window and high average order value, it’s a strong performer for lifestyle and gift guide content.
Customer-Facing Benefits:
- Huge fragrance selection at discounted prices
- Limited edition and discontinued scents available
- Gift sets and speedy shipping options
Affiliate-Focused Benefits:
- Up to 5.6% commission
- 45-day cookie window
- Excellent for holiday, birthday, or gifting content
- Strong conversion on impulse buys
What Makes It Stand Out:
This is one of the best platforms for creators in the fragrance niche—especially for price-savvy shoppers or “hidden gem” perfume roundups.
Geologie
Niche: Personalized men’s skincare
Commission Rate: Up to 10.5% per sale
Cookie Duration: 30 days
How to Join: Sign up through Mavely
Perks: Subscription options, custom routines, dermatologist-tested
About the Brand:
Geologie makes skincare simple and effective for men with tailored routines based on personal skin concerns. From acne to anti-aging, each product is backed by clinical science and designed for ease of use. Their personalized kits and subscription options are ideal for gift guides or content that reaches men or the partners shopping for them. High engagement and recurring orders = serious affiliate earning potential.
Customer-Facing Benefits:
- Personalized skincare based on quiz results
- Subscription and bundle pricing options
- Targeted solutions for acne, aging, and dark circles
Affiliate-Focused Benefits:
- Up to 10.5% commission
- 30-day cookie window
- Recurring revenue potential from subscription model
- Great fit for men’s grooming and beginner skincare content
What Makes It Stand Out:
Geologie is one of the few men’s skincare brands with tailored regimens and subscription perks—perfect for creators speaking to first-time or low-maintenance skincare shoppers.
Giorgio Armani Beauty
Niche: Luxury fragrance and beauty
Commission Rate: Up to 12.6% per sale
Cookie Duration: 30 days
How to Join: Sign up through Mavely
Perks: Designer prestige, iconic scents, high-end appeal
About the Brand:
Giorgio Armani Beauty brings the brand’s signature elegance to the beauty space with refined fragrances, flawless foundations, and runway-inspired makeup. Fan favorites like the Luminous Silk Foundation and My Way perfume are luxurious must-haves. With a high commission rate and broad luxury appeal, it’s an excellent affiliate option for creators in the prestige beauty or minimalist glam niches.
Customer-Facing Benefits:
- Luxury beauty rooted in haute couture aesthetics
- Signature scents like Si and Armani Code
- High-performance foundations and red-carpet color palettes
- Elegant packaging and complimentary samples
Affiliate-Focused Benefits:
- Up to 12.6% commission
- 30-day cookie window
- Strong performance in fragrance and luxury gifting content
- High AOV and prestige visual appeal
What Makes It Stand Out:
Giorgio Armani Beauty blends elegance, luxury, and strong brand recognition—perfect for creators in the luxury, fashion, or gifting space who want content that converts with style.
Glossier
Niche: Minimalist, millennial-focused beauty
Commission Rate: Up to 10.5% per sale
Cookie Duration: 15 days
How to Join: Sign up through Mavely
Perks: Cult products, viral packaging, skincare-makeup hybrids
About the Brand:
Glossier redefined beauty with a “skin first, makeup second” philosophy. Known for its dewy finishes and iconic packaging, it’s hugely popular among Gen Z and millennial creators. Hero products like Boy Brow and Cloud Paint practically sell themselves. With a loyal community and aesthetic-driven brand, Glossier performs well in natural beauty, “clean girl” content, and shelfie posts.
Customer-Facing Benefits:
- Cult-favorite skincare and makeup with minimalist aesthetic
- Easy-to-use kits for everyday routines
- Social-first brand with sleek packaging
Affiliate-Focused Benefits:
- Up to 10.5% commission
- 15-day cookie window
- High conversion on bundles and bestsellers
- Aesthetic value for Instagram and Pinterest content
What Makes It Stand Out:
Glossier’s viral fame and clean-girl appeal make it one of the most clickable beauty brands for creators who curate laid-back, lifestyle-focused content.
goop
Niche: Luxe wellness and clean beauty
Commission Rate: Up to 11.2% per sale
Cookie Duration: 30 days
How to Join: Sign up through Mavely
Perks: High AOV, Gwyneth Paltrow clout, wellness-beauty crossover
About the Brand:
goop blends holistic wellness with elevated beauty, offering clean skincare and self-care staples with a high-end twist. From exfoliating instant facials to body butter for “everywhere,” it appeals to health-conscious shoppers who love luxury. Affiliates can capitalize on goop’s name recognition, aspirational branding, and consistent interest around detox, wellness, and age-defying beauty.
Customer-Facing Benefits:
- Luxe wellness and clean beauty hybrids
- Cult products like exfoliating peels and body butter
- Editorial-style shopping experience
Affiliate-Focused Benefits:
- Up to 11.2% commission
- 30-day cookie window
- High-ticket wellness products boost earnings
- Celebrity brand recognition from Gwyneth Paltrow
What Makes It Stand Out:
goop combines prestige pricing and provocative branding, making it ideal for wellness creators who lean into elevated routines and skin-meets-lifestyle content.
Haus Labs by Lady Gaga
Niche: Inclusive artistry-driven makeup
Commission Rate: Up to 10.5% per sale
Cookie Duration: 1 day
How to Join: Sign up through Mavely
Perks: Celebrity brand, bold colors, cutting-edge formulas
About the Brand:
Haus Labs delivers artistry-level pigments and high-performance formulations with the creative spirit of Lady Gaga. Known for its skin-tech science and inclusive color range, it’s a hit with makeup artists and experimental beauty lovers. Despite a short cookie duration, it’s a great affiliate option for creators focused on bold looks, makeup transformations, and content that turns heads.
Customer-Facing Benefits:
- Artistry-grade pigment and high-impact packaging
- Clean, cruelty-free, and inclusive product line
- Magnetic, bold branding with strong celeb tie-in
Affiliate-Focused Benefits:
- Up to 10.5% commission
- 1-day cookie window (paired with hype-driven shopping)
- Great for launches, tutorials, and transformation content
- Visual power for short-form videos and reels
What Makes It Stand Out:
Haus Labs is performance glam with a purpose—backed by Lady Gaga and perfect for bold beauty creators who want to stand out and sell out.
Ipsy
Niche: Beauty subscription box
Commission Rate: Up to $7 per signup
Cookie Duration: 7 days
How to Join: Sign up through Mavely
Perks: Monthly boxes, trial-sized faves, strong social buzz
About the Brand:
Ipsy delivers curated beauty experiences in the form of monthly glam bags packed with top-tier and emerging brands. It’s ideal for beauty lovers who like to sample before they splurge. With low commitment and tons of shareable content (unboxings, try-ons, reviews), Ipsy is a goldmine for affiliate marketers in the beauty box and discovery product space.
Customer-Facing Benefits:
- Monthly subscription with curated beauty samples
- Access to full-size add-ons at discount
- Surprise-and-delight unboxing experience
Affiliate-Focused Benefits:
- Up to $7 per referral
- 7-day cookie window
- Subscription model = recurring revenue
- Works well in “unbox with me” or review content
What Makes It Stand Out:
Ipsy is made for affiliate content—unboxings, first impressions, and product discovery all shine here, especially with creators on YouTube, Instagram, or TikTok.
JLo Beauty
Niche: Celebrity anti-aging skincare
Commission Rate: Up to 21% per sale
Cookie Duration: 30 days
How to Join: Sign up through Mavely
Perks: High commission, luxe appeal, A-list backing
About the Brand:
JLo Beauty is all about the glow—just like its founder. Centered on age-defying results and high-performance ingredients, it’s perfect for women who want radiant, resilient skin. With strong celebrity influence and a 21% commission rate, JLo Beauty is a standout for lifestyle creators and mid-to-premium skincare niches.
Customer-Facing Benefits:
- Celebrity-led glow-boosting skincare
- Luxe packaging and formulas designed for radiance
- Free samples and gift options
Affiliate-Focused Benefits:
- Up to 21% commission
- 30-day cookie window
- Strong conversion from celeb name recognition
- Excellent fit for age-positive and glow-focused content
What Makes It Stand Out:
JLo Beauty’s radiant branding and high commission rate make it one of the most lucrative and clickable programs for lifestyle and ageless beauty creators.
Lancôme
Niche: French luxury skincare and cosmetics
Commission Rate: Up to 12.6% per sale
Cookie Duration: 30 days
How to Join: Sign up through Mavely
Perks: Luxe gift sets, skincare-makeup hybrid heroes
About the Brand:
Lancôme pairs old-world elegance with skincare innovation. Products like the Advanced Génifique Serum and Hypnôse Mascara are timeless bestsellers with wide brand loyalty. With strong gifting potential and premium pricing, Lancôme is ideal for affiliates in the luxury beauty and skincare space, especially during holiday and seasonal campaigns.
Customer-Facing Benefits:
- Prestige French skincare and iconic fragrances
- Free samples, bundles, and deluxe gifts
- Beloved anti-aging lines like Génifique and Rénergie
Affiliate-Focused Benefits:
- Up to 12.6% commission
- 30-day cookie window
- High AOV and strong holiday gifting appeal
- Works across age groups and skin types
What Makes It Stand Out:
Lancôme’s prestige name and wide demographic appeal make it a solid affiliate partner for both skincare and fragrance creators who want to boost earnings with elegance.
MAC Cosmetics
Niche: Pro-level makeup for all skin tones
Commission Rate: Up to 10.5% per sale
Cookie Duration: 7 days
How to Join: Sign up through Mavely
Perks: Iconic shades, makeup artist credibility, global name
About the Brand:
MAC is a mainstay in the beauty world for good reason. From Ruby Woo lipstick to Studio Fix foundation, the brand has serious street cred and color payoff that creators love. With universal appeal and bold, pro-quality products, it’s a smart affiliate pick for creators across glam, drag, bridal, and editorial beauty niches.
Customer-Facing Benefits:
- Makeup-artist approved, trend-forward product line
- Extensive color range and pro-level finishes
- Seasonal sets and frequent promos
Affiliate-Focused Benefits:
- Up to 10.5% commission
- 7-day cookie window
- Bestsellers with loyal fan base = repeat sales
- Great for creators showcasing bold or editorial looks
What Makes It Stand Out:
MAC is a legacy brand that still converts, especially when paired with tutorials, product comparisons, or celebrity beauty inspiration.
Milk Makeup
Niche: Clean, expressive makeup for all
Commission Rate: Up to 10.5% per sale
Cookie Duration: 30 days
How to Join: Sign up through Mavely
Perks: Vegan, cruelty-free, aesthetic-forward packaging
About the Brand:
Milk Makeup is known for pushing boundaries with bold, clean beauty that’s equal parts fun and functional. With standouts like the Hydro Grip Primer and stick-style formats, it resonates with Gen Z and minimalist beauty fans alike. For affiliates, it’s a strong performer thanks to trendy packaging, viral appeal, and an inclusive brand voice that works across platforms.
Customer-Facing Benefits:
- Vegan, clean, and cruelty-free formulas
- Stick packaging and on-the-go-friendly design
- Trendy, Gen Z-approved aesthetic
Affiliate-Focused Benefits:
- Up to 10.5% commission
- 30-day cookie window
- Visual goldmine for swipe content and short videos
- High social buzz = consistent traffic potential
What Makes It Stand Out:
Milk Makeup’s innovation and clean branding resonate with creators pushing aesthetic tutorials, minimalist makeup routines, or TikTok-style beauty content.
Murad
Niche: Clinical skincare backed by dermatology
Commission Rate: Up to 10.5% per sale
Cookie Duration: 7 days
How to Join: Sign up through Mavely
Perks: Targeted treatments, professional credibility
About the Brand:
Murad offers dermatologist-developed skincare with proven results. From brightening vitamin C to anti-acne solutions, it’s ideal for those who want their skincare to work hard. Affiliates benefit from strong trust, visible results, and bestsellers like the Rapid Dark Spot Correcting Serum that make for great before-and-after content.
Customer-Facing Benefits:
- Doctor-developed skincare with targeted solutions
- Clinical results and strong user reviews
- Free shipping and samples with orders
Affiliate-Focused Benefits:
- Up to 10.5% commission
- 7-day cookie duration
- Bestsellers like dark spot corrector convert quickly
- Ideal for educational skincare content
What Makes It Stand Out:
Murad blends science-backed credibility with creator-friendly branding—ideal for skincare educators or creators focused on skin health and treatment.
Nordstrom
Niche: Department store beauty & luxury
Commission Rate: Up to 11.2% per sale
Cookie Duration: 7 days
How to Join: Sign up through Mavely
Perks: Curated beauty, prestige brands, huge product variety
About the Brand:
Nordstrom is a one-stop shop for high-end skincare, fragrance, and cosmetics—from Chanel to Charlotte Tilbury. It’s perfect for affiliates who want to feature luxury beauty hauls or gift guide content. With strong brand trust and frequent promo events, Nordstrom’s affiliate program gives creators access to top-tier products their audience already loves.
Customer-Facing Benefits:
- One-stop shop for prestige beauty and fashion
- Free shipping and returns, plus in-store pickup
- Nordy Club rewards program and seasonal beauty events
Affiliate-Focused Benefits:
- Up to 11.2% commission
- 7-day cookie window
- High AOV with luxury beauty and apparel bundles
- Frequent promos = recurring conversion opportunities
What Makes It Stand Out:
Nordstrom’s hybrid of luxury, trust, and ease of shopping makes it an ideal partner for creators covering prestige beauty, fashion hauls, or gifting content.
Nu Skin
Niche: Anti-aging and wellness-focused skincare
Commission Rate: Up to 15% per sale
Cookie Duration: 45 days
How to Join: Sign up through Mavely
Perks: Long cookie window, skin-tech innovation
About the Brand:
Nu Skin blends beauty and wellness with products that target skin health and aging. With tools like the ageLOC LumiSpa and ingredient-backed serums, it caters to tech-forward and youth-preserving audiences. For affiliates, Nu Skin is a solid performer with high-value items, great retention, and a cookie window that gives your content time to shine.
Customer-Facing Benefits:
- Anti-aging and wellness-focused beauty tech
- Loyalty savings and exclusive bundles
- High-performance skincare systems
Affiliate-Focused Benefits:
- Up to 15% commission
- 45-day cookie window
- Great for tech demos and skincare routines
- Recurring purchase potential via subscriptions
What Makes It Stand Out:
Nu Skin merges beauty and wellness tech—making it a great fit for creators exploring skincare gadgets or multi-step, long-term regimens.
Olay
Niche: Drugstore skincare with a clinical edge
Commission Rate: Up to 10.5% per sale
Cookie Duration: 14 days
How to Join: Sign up through Mavely
Perks: Affordable, dermatologist-recommended, strong brand trust
About the Brand:
Olay delivers powerful skincare at everyday prices, with well-known lines like Regenerist and Retinol24 leading the charge. Its broad appeal and consistent product performance make it a go-to for skincare newbies and experts alike. For affiliates, it’s a high-converting staple that plays well in daily routines, shelfies, and review-style content.
Customer-Facing Benefits:
- Trusted drugstore brand with proven results
- Affordable anti-aging and sensitive skin lines
- Smart promotions and BOGO deals
Affiliate-Focused Benefits:
- Up to 10.5% commission
- 14-day cookie window
- Ideal for mass-market beauty creators
- Great performance on before/after and comparison content
What Makes It Stand Out:
Olay offers household name trust with wide audience appeal—perfect for creators targeting affordable skincare that actually works.
Prada Beauty
Niche: Designer fragrance and beauty
Commission Rate: Up to 8.4% per sale
Cookie Duration: 30 days
How to Join: Sign up through Mavely
Perks: Luxury branding, prestige packaging
About the Brand:
Prada Beauty brings high fashion to the fragrance and beauty aisle with minimalist packaging and sophisticated scents. From Paradoxe to its skincare offerings, Prada elevates everyday routines with a couture sensibility. It’s a perfect affiliate fit for creators in the luxury or high-end minimalist niches.
Customer-Facing Benefits:
- Couture-inspired fragrances and makeup
- Luxury experience with elevated design
- Free samples and prestige presentation
Affiliate-Focused Benefits:
- Up to 8.4% commission
- 30-day cookie window
- Great for luxury beauty content and seasonal gift guides
- Visual storytelling potential for fragrance-forward creators
What Makes It Stand Out:
Prada Beauty is a newer, high-fashion entrant to the beauty space—ideal for creators wanting to showcase prestige and sophistication in their content.
RevitaLash Cosmetics
Niche: Lash, brow, and hair growth treatments
Commission Rate: Up to 8.4% per sale
Cookie Duration: 45 days
How to Join: Sign up through Mavely
Perks: Clinically proven results, beauty awards
About the Brand:
RevitaLash is a powerhouse in the lash serum category, with dermatologist-reviewed products that actually deliver. Their iconic Advanced Eyelash Conditioner drives strong word-of-mouth and visual testimonials. With a long cookie duration and dedicated customer base, it’s a top-tier performer for beauty transformation content.
Customer-Facing Benefits:
- Award-winning lash and brow serums
- Visible results that drive return buyers
- Clean and dermatologist-reviewed formulas
Affiliate-Focused Benefits:
- Up to 8.4% commission
- 45-day cookie window
- High AOV and customer loyalty
- Great for skincare-meets-beauty crossover content
What Makes It Stand Out:
RevitaLash is a top performer in the lash serum space—perfect for creators showing off lash transformations or building “glow-up” content arcs.
Sonage Skincare
Niche: Spa-grade, clean skincare
Commission Rate: Up to 14% per sale
Cookie Duration: 30 days
How to Join: Sign up through Mavely
Perks: French heritage, non-toxic formulas, aesthetic packaging
About the Brand:
Sonage offers plant-based skincare that’s luxe, clean, and spa-worthy. Known for its Glow To Go Glycolic Acid Peel and hydrating mists, it attracts clean beauty enthusiasts and spa-style self-care lovers. Affiliates benefit from its premium branding and skincare-first community that’s eager for new, natural finds.
Customer-Facing Benefits:
- Spa-grade, non-toxic skincare with a French heritage
- Clean, plant-based ingredients
- Simple routines and multitasking formulas
Affiliate-Focused Benefits:
- Up to 14% commission
- 30-day cookie window
- Visually clean and minimalist branding
- Perfect for “clean girl” and self-care creators
What Makes It Stand Out:
Sonage brings spa-luxury to everyday skincare routines—ideal for creators who highlight clean ingredients, skincare rituals, and minimalist beauty.
Subtl Beauty
Niche: Compact, travel-friendly makeup
Commission Rate: Up to 10.5% per sale
Cookie Duration: 30 days
How to Join: Sign up through Mavely
Perks: Stackable design, minimal waste, influencer-loved
About the Brand:
Subtl Beauty is known for its genius stackable makeup kits—perfect for travel, touch-ups, and purse-friendly routines. Each stack includes customizable pans like concealer, blush, and highlighter. With sleek packaging and major convenience, it’s a hit with minimalist beauty fans and on-the-go moms. Creators love it for its uniqueness and unboxing potential.
Customer-Facing Benefits:
- Stackable makeup kits for easy travel
- Customizable product combos
- Simplified routines for on-the-go beauty lovers
Affiliate-Focused Benefits:
- Up to 10.5% commission
- 30-day cookie window
- Ideal for tutorials, GRWM, and bag reviews
- Great for lifestyle and minimalist content creators
What Makes It Stand Out:
Subtl Beauty is one of the few brands merging portability with personalization—perfect for everyday creators with a busy, on-the-move audience.
Tarte Cosmetics
Niche: High-performance, clean beauty
Commission Rate: Up to 10.5% per sale
Cookie Duration: 7 days
How to Join: Sign up through Mavely
Perks: Viral hits, influencer events, massive fanbase
About the Brand:
Tarte is the brand behind some of the biggest beauty blockbusters—Shape Tape, Maracuja Juicy Lip, and Amazonian Clay blushes. Known for clean formulas and eye-catching launches, Tarte has serious staying power and social media clout. With regular influencer campaigns and a strong digital footprint, it’s a must-try for affiliates who want to ride the wave of beauty trends that convert.
Customer-Facing Benefits:
- High-performance, cruelty-free makeup and skincare
- Viral favorites like Shape Tape and juicy lip balms
- Frequent sales and influencer collabs
Affiliate-Focused Benefits:
- Up to 10.5% commission
- 7-day cookie duration
- Visual storytelling for all skin tones and ages
- Excellent traction for TikTok and tutorial creators
What Makes It Stand Out:
Tarte’s consistent product virality and pro-consumer branding make it a top converter for creators with a wide beauty-loving audience.
The Body Shop USA
Niche: Ethical skincare and body care
Commission Rate: Up to 10.5% per sale
Cookie Duration: 30 minutes to 2 years
How to Join: Sign up through Mavely
Perks: Huge cookie window range, refill initiatives, cruelty-free
About the Brand:
The Body Shop pioneered ethical beauty and continues to lead with fair trade ingredients and refillable products. Fan favorites like the Body Butters and Tea Tree Oil lines have long-standing cult status. With broad availability and feel-good values, it’s perfect for creators focused on sustainability, skincare education, or self-care rituals.
Customer-Facing Benefits:
- Vegan, cruelty-free bath and body products
- Iconic scents like White Musk and Tea Tree
- Refills and sustainable initiatives
Affiliate-Focused Benefits:
- Up to 10.5% commission
- Cookie duration ranges from 30 minutes to 2 years
- Eco-ethical mission = high engagement
- Bundles and seasonal gift sets drive spikes
What Makes It Stand Out:
The Body Shop stands out with its deep ethical roots and nostalgic product range—perfect for creators promoting body care, giftable beauty, or sustainability.
The Honest Company
Niche: Clean beauty and family wellness
Commission Rate: Up to 11.2% per sale
Cookie Duration: 60 days
How to Join: Sign up through Mavely
Perks: Jessica Alba credibility, baby + beauty crossover, strong repeat purchases
About the Brand:
Founded by Jessica Alba, The Honest Company blends beauty, baby, and home in one clean-living ecosystem. Their beauty line includes bestselling mascara, tinted moisturizer, and skincare that’s as gentle as it is effective. With long cookie durations and family-friendly appeal, it’s a high-trust brand that performs well across parenting, clean living, and wellness content.
Customer-Facing Benefits:
- Clean, baby-safe, and wellness-driven formulas
- Multipurpose skincare and cosmetics
- Trusted by parents and wellness enthusiasts
Affiliate-Focused Benefits:
- Up to 11.2% commission
- 60-day cookie window
- Works well for family, wellness, and clean beauty creators
- Great cross-category potential (baby, beauty, home)
What Makes It Stand Out:
The Honest Company crosses multiple creator niches—making it ideal for multi-category content like mom life, wellness, and clean household swaps
Thrive Causemetics
Niche: Vegan makeup with a mission
Commission Rate: Up to 14% per sale
Cookie Duration: 1 day
How to Join: Sign up through Mavely
Perks: Philanthropic angle, cult-fave mascara, clean formulas
About the Brand:
Thrive Causemetics combines beauty with impact—every purchase supports women in need. Best known for their Liquid Lash Extensions Mascara, their products offer clean, high-performance beauty with heart. The mission-driven approach and powerful before-and-after potential make this a strong affiliate pick, especially for creators focused on empowerment, wellness, and cruelty-free beauty.
Customer-Facing Benefits:
- Vegan and cruelty-free beauty that gives back
- Bestsellers like Liquid Lash Extensions Mascara
- Transparent ingredient list and social mission
Affiliate-Focused Benefits:
- Up to 14% commission
- 1-day cookie duration
- Emotional connection to social impact = high loyalty
- Perfect for creator-driven storytelling
What Makes It Stand Out:
Thrive is more than a beauty brand—it’s a movement. Their give-back model and clean beauty positioning resonate strongly with mission-driven creators.
Ulta Beauty
Niche: Mass-to-luxury beauty destination
Commission Rate: Up to 8.4% per sale
Cookie Duration: 30 days
How to Join: Sign up through Mavely
Perks: Huge product range, rewards program, trend-heavy launches
About the Brand:
Ulta Beauty is a beauty lover’s playground, featuring everything from budget basics to prestige powerhouses. With fan-favorite brands like Tarte, Fenty, and e.l.f., plus an unbeatable loyalty program, it’s a destination for every beauty shopper. For affiliates, Ulta offers wide appeal and cross-category conversions—perfect for hauls, GRWM routines, and dupe content.
Customer-Facing Benefits:
- One-stop shop for drugstore and prestige brands
- Ultamate Rewards loyalty program
- Frequent promotions, sales, and beauty steals
Affiliate-Focused Benefits:
- Up to 8.4% commission
- 30-day cookie window
- Massive product catalog = multiple content angles
- Works for budget, mid-range, and luxury creators
What Makes It Stand Out:
Ulta’s accessibility and variety make it the Swiss Army knife of beauty affiliate programs—perfect for creators who want to promote across price points and categories.
Walgreens
Niche: Drugstore skincare and wellness
Commission Rate: Up to 5.6% per sale
Cookie Duration: 30 days
How to Join: Sign up through Mavely
Perks: Trusted name, strong skincare selection, pharmacy perks
About the Brand:
Walgreens is a household name in everyday beauty and personal care. From affordable skincare staples to seasonal essentials, it’s ideal for creators focused on accessible routines and family wellness. With convenient delivery options and daily deals, it’s a great fit for content that emphasizes value and simplicity.
Customer-Facing Benefits:
- Trusted pharmacy brand with a growing beauty aisle
- Affordable and accessible product range
- Easy online ordering with in-store pickup
Affiliate-Focused Benefits:
- Up to 5.6% commission
- 30-day cookie window
- Great for creators with health-beauty crossover content
- Ideal for budget skincare, haircare, and wellness tips
What Makes It Stand Out:
Walgreens bridges health and beauty, making it perfect for creators focused on drugstore finds, wellness tips, or everyday affordable beauty.
Walmart Affiliate Program
Niche: All-in-one beauty, skincare, and wellness
Commission Rate: Up to 14% per sale in select categories
Cookie Duration: 14 days
How to Join: Sign up through Mavely
Perks: Massive brand variety, competitive pricing, wide audience
About the Brand:
Walmart’s beauty section continues to grow, offering everything from clean skincare to trendy TikTok makeup at unbeatable prices. With a mix of household names and buzzy new launches, it caters to value-conscious shoppers and everyday glam fans alike. Its scale, price point, and frequent promotions make it an ideal affiliate partner for consistent conversions and seasonal content.
Customer-Facing Benefits:
- Massive product range across beauty, fashion, home, and more
- Free shipping on eligible orders and fast delivery options
- Rollback pricing and seasonal savings
- In-store pickup and free returns
Affiliate-Focused Benefits:
- Up to 14% commission on select categories
- 14-day cookie window
- Easy to integrate across content niches
- Real-time tracking and wide promo tool access
What Makes It Stand Out:
Walmart’s unbeatable selection and trusted brand name make it an ideal partner for creators looking to diversify beauty affiliate income across everyday essentials and trending products.
How to Choose the Best Beauty Affiliate Program
With so many options, how do you pick the right beauty affiliate programs for your content? Here’s what to consider.
Know Your Audience’s Beauty Preferences
Is your audience obsessed with high-end skincare? Always looking for drugstore dupes? Do they care more about clean ingredients or glam looks? Knowing their preferences will help you match with brands they’re more likely to buy from—whether that’s luxury serum sets or under-$10 mascaras.
Compare Commission Rates and Product Prices
A 10% commission on a $150 skincare set pays more than 20% on a $10 lip gloss. Look for a balance between strong commission rates and product price points. Mid-tier beauty brands and bundles often offer the sweet spot—solid earnings with great conversion potential.
Prioritize Brands with Strong Visual Identity
Beauty content is visual. Bold packaging, luxe unboxings, or aesthetic textures (think jelly cleansers or dewy highlighters) all help drive clicks. Choose brands that photograph or film well—you’ll make more engaging content and more sales.
Value Programs with Support for Creators
Some beauty affiliate programs go beyond links. Look for brands or platforms that offer swipeable content, image libraries, seasonal promotions, or even early access to new launches. These extras can boost your creativity—and your commissions.
Is beauty good for affiliate marketing?
Yes—beauty is one of the most content-friendly and profitable affiliate niches.
The visual nature of skincare, makeup, and haircare makes it easy to create engaging content—from tutorials and reviews to GRWMs and shelf tours. Plus, audiences trust creator recs more than ads. With the right products and content strategy, beauty creators can see serious conversion rates.
And thanks to social-first platforms like TikTok, Instagram, Pinterest, and YouTube, beauty affiliate content has never been easier to scale or repurpose.
What is the highest paying affiliate program?
Some luxury and direct-to-consumer brands offer affiliate commissions of 20% or more—especially on skincare sets, subscriptions, or bundles.
Programs like JLo Beauty and Thrive Causemetics offer up to 21% and 14% respectively, which adds up quickly for creators with high engagement. Recurring commission structures (like Geologie’s subscription model) can also yield long-term ROI.
That said, “highest paying” doesn’t always mean best fit. Focus on brand alignment, visual potential, and audience interest alongside the numbers.
Can you make $100 a day with beauty affiliate marketing?
Definitely—especially if you consistently create content that resonates.
To hit $100/day, you need to understand your audience, test what performs best (GRWM? Product demos? Hauls?), and double down on content that drives clicks. Lean into seasonal trends, high-converting launches, and evergreen bestsellers.
And don’t sleep on platforms like Pinterest or YouTube—beauty content there continues to drive long-term affiliate revenue, even months after it’s published.
Final Thoughts: Monetize Your Beauty Content with the Right Programs
Affiliate marketing is one of the most accessible ways to turn your beauty content into consistent income. Whether you’re just starting out or scaling your creator biz, choosing beauty affiliate programs that match your content, audience, and personal style is the key to long-term success.
From iconic brands to niche gems, the 40 programs listed here are ready for you to explore, share, and earn from.
Want to manage it all in one place?
Join Mavely—a platform built for creators who want to earn commission by sharing what they love, from beauty to fashion and beyond. Sign up once and access top beauty brands, affiliate tools, and your own storefront.
