Influencer Marketing Firm Later Acquires Mavely for $250 Million to Help Marketers Track Sales
Later Bets Big On ‘Everyday Influencers’ With $250 Million Mavely Acquisition
Case Study: Mavely Creators Drive Footwear Brand Awareness and Engagement Through UGC
Objective In February and March of 2024, a popular footwear brand known for its iconic foam clogs partnered with Mavely to launch a brand awareness campaign, focusing on a new style of flip sandal. The primary goal? To showcase the brand’s innovative comfort technology with a “feels like nothing at all” experience and boost user-generated […]
Influencer Marketing’s M&A Streak Continues With Mavely Sale
Later Acquires Mavely for $250 Million, Unlocking New Opportunities for Marketers and Creators to Maximize their Return on Social
Boston, MA — January 3, 2024 — Later, a leader in influencer marketing and social media management software and services, today announced its acquisition of Mavely, the leading Everyday Influencer Platform®. This acquisition accelerates Later’s ability to deliver full-funnel impact and measurable ROI for marketers while enabling creators to maximize their earnings through social commerce. […]
Mavely Joins Forces with Later to Elevate Full-Funnel Creator Marketing
Big news: Later has acquired Mavely in a groundbreaking $250 million deal. This partnership is a pivotal step toward reshaping how creators and marketers collaborate to deliver real, impactful business results. A Transformative Collaboration Later’s acquisition of Mavely is more than a business transaction—it’s a bold move to revolutionize the connection between creators and brands. […]
Sweet Home, Chicago! Inside our Latest Creator Meetup
What better way to end our inaugural year of Mavely Meetups than with a special holiday edition right in our own backyard! Our most recent creator meetup in our hometown of Chicago closed out the year in style while setting the tone for the amazing meetups we’re already planning for 2025. Held at the charming […]
How to Find Micro-Influencers to Promote Your Products
Partnering with micro-influencers is a great way to promote your products on social media, but the campaign success depends on choosing the right content creators for your brand. How do you find micro-influencers? This guide covers multiple ways to find micro-influencers that connect with your target market. It also breaks down the factors to consider […]
From Cozy Home Vibes to a Thriving Creator Career: Anna Kritzelis’ Influencer Journey
With her signature cozy home aesthetic and a knack for connecting with her audience, Anna Kritzelis, the talented mind behind the Instagram account @mrs.kritzelis.home, has turned her love for interior design into a flourishing second career. From humble beginnings to hitting major milestones, Anna’s influencer journey is an inspiring testament to passion, persistence, and staying […]
Mavely Gift Guide: Score Last-Minute Walmart Gifts They’ll Love!
If you just realized that Christmas and the first day of Hanukkah are just a week away and you haven’t bought a single gift yet, don’t worry—you’re not alone! Walmart is your go-to shop for great deals on last-minute gifts for everyone on your list. Our latest Mavely gift guide contains our favorite picks generated […]
Mavely University: Understanding Cookie Duration in E-commerce and Affiliate Marketing
Understanding cookie duration is key to maximizing your earnings as an influencer. For a little background information, cookies are small data files that record user behavior on a specific website. Cookies store information like login details, page visits, session duration, device specifications, clicks, geographical locations, and transactions. In affiliate marketing, cookies play a crucial role […]
Diversify Your Influencer Platforms: Leveraging YouTube, Pinterest, and Owned Platforms for Growth
Expanding your presence across multiple platforms is key to growing your audience and boosting engagement. In this webinar, panelists Shawnta Crook (@ShawntasWay), Angela Kenney (@teachinginheelsblog), and Audrey Ross (@modernfarmhouse_ohio) share actionable insights on building and monetizing diverse channels like YouTube, Pinterest, and owned channels to help you maximize your content’s potential. In this video, you’ll: […]